Description : What is a brand? a. The name of companies that made computers b. The name of product a company gives to identify its product in market. c. A name of class to indicate all similar products from different companies. d. All of the above.
Last Answer : b. The name of product a company gives to identify its product in market.
Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets
Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix
Description : As shown in the illustrations of console schematic diagrams, each circuit card and component, such as a relay or indicating lamp, has an identifier attached. This identifier, which is composed of ... where the item may actually be found on the console by section, surface and possible subassembly
Last Answer : Answer: D
Description : Mr. Dutta owns a Textile Company and he has a tie up with Advertising Agencies ABC ltd. and ABC advertises Mr. Dutta’s Companies’ Products. Identify the concept. a. Delegation b. De Centralization c. Out sourcing d. Division of work
Last Answer : c. Out sourcing
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market
Last Answer : D)market
Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy
Last Answer : Market-penetration strategy
Description : Function of endorsement label is ___. a) Gives necessary information b) Target limits on energy performance c) Allow consumers to compare the energy consumption of similar products d) Provide a certification to inform prospective purchasers
Last Answer : Provide a certification to inform prospective purchasers
Description : The function of comparative label is ____ a) Allow consumers to compare the energy consumption of similar products b) Provide a certification to inform prospective purchasers c) Gives necessary information d) Target limits on energy performance
Last Answer : Allow consumers to compare the energy consumption of similar products
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm
Last Answer : A)the performance of a specific brand.
Description : When two or more companies carrying on similar business decide to combine, a new company is formed, it is known as .................. (A) Amalgamation (B) Absorption (C) Internal reconstruction (D) External reconstruction
Last Answer : (A) Amalgamation
Description : When two or more companies carrying on similar business decide to combine, a new company is formed, it is known as .................. (A)Amalgamation (B)Absorption (C)Internal reconstruction (D)External reconstruction
Last Answer : (A)Amalgamation
Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.
Last Answer : B. benefit segmentation.
Description : Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher
Last Answer : D)market nicher
Description : The type of research where the researcher look for loopholes in patents or methods to develop products similar to those already in the market is called a). Me-too b). mimic c). Emperical d). None of these
Last Answer : a). Me-too
Description : A magazine company conducted a phone survey asking subscribers to identify the brand of outdoor camping equipment they like best. Every subscriber was surveyed, and the results were printed in an article titled “Most Popular Equipment among All Campers.” Why is the title of the article misleading?
Last Answer : For view, of course. Edit: ok, now I confused. Are you asking what makes the title misleading, or why the magazine makes the misleading title?
Description : A computer's type, processor and operating system define its: a) Speed b) Platform c) Brand d) None of These
Last Answer : a) Speed
Description : A computer's type, processor and operating system define its … a) Brand b) Size c) Platform d) Speed e) None of these
Last Answer : d) Speed
Description : Which of the following is NOT an example of a global strategy? a) The British subsidiary of global insurance group Aviva develops a new product for the UK market. b) IKEA sells ... Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-priced products.
Last Answer : The British subsidiary of global insurance group Aviva develops a new product for the UK market
Description : Can you think of any brands that have so sucessfully cornered a market that we refer to all products of that type by the brand name?
Last Answer : Hoover.
Description : What is the best brand of auto detailing products on the market?
Last Answer : Chemicalguys supply some of the best auto detailing products check them out at www.chemicalguys.com
Description : Identify the true statement A) Computers are 100% accurate but it can suffer from GIGO B) Computers are reliable because they use electronic component which have very low failure rate C) Computer is never tired and does not suffer from boredom D) All of above
Last Answer : Answer : D
Description : Which of the following would not fit the description of a related-party transaction? a. An unusually large sale of merchandise to the company's best and largest customer. b. Sales of merchandise ... person. d. Loans to corporate officers at market rates of interest with a regular repayment schedule.
Last Answer : An unusually large sale of merchandise to the company's best and largest customer.
Description : Company X sells a good where there is a lot of competition. Companies enter and leave the market often.?
Last Answer : Company X stays in business because they constantly use advertising to make their product seem different. In which market structure does Company X operate?
Description : What is the most important criterion for selecting an alliance partner? a) Alliance partner must help the company towards a competitive advantage. b) Alliance partner must be a multinational firm with ... Alliance partner must come from the same culture. d) Alliance partner must have similar assets.
Last Answer : Alliance partner must help the company towards a competitive advantage.
Description : A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.
Last Answer : C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.
Description : Michael Porter has argued that: a) the logic of old economy strategies remains the same for internet-based companies. b) the internet did not bring new types of products/services or large ... does not matter to global competition. d) the internet does not help to improve company operations.
Last Answer : the logic of old economy strategies remains the same for internet-based companies.
Description : _____, the Ge _, the General Motors of the co s of the cosmetics world, has a pa d, has a passionately held be y held belief that t f that the appeal is first the spirituality, and then ... . a. Avon Company b. Heaven Sent Company Heaven Sent Company c. Estee Lauder Companies d. Proctor and Gamble
Last Answer : c. Estee Lauder Companies
Description : Like New Pr Like New Products w oducts wants to i ants to improve its pack ve its packaging aft aging after readi er reading custo ng customer res mer responses t ponses to its customer its ... brand mark. It contains the brand mark. c. It protects children. d. It determines product quality.
Last Answer : d. It determines product quality.
Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales
Last Answer : C)product
Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.
Last Answer : c. Products become smaller and smaller
Description : Traditionally, companies have defined their business in product terms or in technological terms. However misison statements should be all of the following EXCEPT : 1. Market Oriented 2. A statement of religion 3. motivating 4. based on distinctive competencies 5. none of these
Last Answer : A statement of religion
Description : What is an affinity audience? A. Users who are similar to your remarketing list B. Users who are in-market to buy a product C. Users who show a long term interest in a topic D. Users who are similar to your customer match lis
Last Answer : C. Users who show a long term interest in a topic
Description : The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called: A)segmenting B)differentiating C)target marketing D)concentrating
Last Answer : A)segmenting
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : Beehive coke oven (A) Facilitates by-products recovery (B) Takes 2-3 days for coking of coal but requires no external fuel for heating (C) Gives larger yield of coke (around 85%) as compared to by-product ovens (D) Produces coke with very poor strength
Last Answer : (B) Takes 2-3 days for coking of coal but requires no external fuel for heating
Description : Addition of HCl to 3-methyl-1-pentene gives two products. One of these is 2-chloro-3-methylpentane. What is the other product? (a) 1-Chloro-3-methylpentane (b) 3-Chloro-3-methylpentane (c) 3-Chloro-2-methylpentane (d) 2-Chloro-2-methylpentane
Last Answer : 3-Chloro-3-methylpentane
Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing
Last Answer : b. memorable memorable
Description : Which of the following statements is true about promo and sales budget? a. From one year to the next, a third of those who knew about a product forgot about it. b. If a product ended last year ... least two products in the segment's fine cut to achieve 100% accessibility. e. All of the above.
Last Answer : e. All of the above.
Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio
Last Answer : d. Broad Cost Leader
Description : In process costing, a joint product is (a) a product which is later divided into many parts (b) a product which is produced simultaneously with other products and is of similar value to ... simultaneously with other products but which is of a greater value than any of the other products.
Last Answer : (b) a product which is produced simultaneously with other products and is of similar value to at least one of the other products.
Description : he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper
Last Answer : E)gatekeeper
Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.
Last Answer : C)different products offered in each product line.
Description : Which one of the following statements best defines the purpose of a Product Breakdown Structure (PBS)? a. To define the hierarchy of deliverables that are required to be produced on the project. ... . d. To identify the health and safety strategies and procedures to be used on the project
Last Answer : a. To define the hierarchy of deliverables that are required to be produced on the project.
Description : Which one of the following statements best defines the purpose of a Product Breakdown Structure(PBS)? a. To define the hierarchy of deliverables that are required to be produced on the project. b. ... . d. To identify the health and safety strategies and procedures to be used on the project.
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different