Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management
Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.
Last Answer : D)marketing strategy.
Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming
Last Answer : a) Marketing mix
Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these
Last Answer : Target market and marketing mix
Description : he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions
Last Answer : C)target market and marketing mix
Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density
Last Answer : C)Type of organisation
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks
Last Answer : (c) Ideal social values
Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use
Last Answer : C)Geographic
Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic
Last Answer : Topographic
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : Within e-markets, marketplaces have become: a. market regions b. market zones c market spaces d. market dynamos
Last Answer : d. market dynamos
Description : Within e-markets, marketplaces have become: a. market regions. b. market zones. c. marketspaces. d. market dynamos.
Last Answer : c. marketspaces.
Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these
Last Answer : Sales Segmentation
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : Kind of e-marketing domain which is initiated by business to target consumers is classified as a. business to consumer domain b. business to business domain c consumer to business domain d. consumer to consumer domain
Last Answer : b. business to business domain
Description : In selecting a target market for a bank's checking accounts the bank's marketers should consider the bank's strengths who would get the most value from those strengths and .?
Last Answer : the costs of reaching different segments. Apex
Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning
Last Answer : c differentiation
Description : An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting ... be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling
Last Answer : a. Demographic targeting
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.
Last Answer : D)types of customer.
Description : What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and ... D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals
Last Answer : E)A company's mission and overall organisational goals
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.
Last Answer : B)facilitating satisfying exchange relationships.
Description : Strategic entrepreneurial marketing has been summarised as the 4Is: identification of target markets, interactive marketing methods, informal intelligence gathering and what is the fourth? A. independence. B. instructiveness. C. innovation. D. internet.
Last Answer : C. innovation.
Description : Social Media Marketing means a) Activity of driving website traffic b) Up-to-the-minute way to spread the news of company c) Building a conversation between clients and consumers d) Above all are included
Last Answer : d) Above all are included
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : The Markets and Competitors section of a business plan should contain ____________. A. A statement of the target market. B. The size of each market segment. C. The key characteristics of buyers in each business segment. D. All the above.
Last Answer : a
Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above
Last Answer : location of marketing place
Description : A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above
Last Answer : c) All of the above
Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above
Last Answer : C. Geographic, demographic, psychographic, behavioral
Description : The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called: A)segmenting B)differentiating C)target marketing D)concentrating
Last Answer : A)segmenting
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : Point out the correct statement. a) Platforms cannot be based on specific types of development languages, application frameworks, or other constructs b) PaaS systems offer a way to create user ... customers may interact with the software to enter and retrieve data d) All of the mentioned
Last Answer : PaaS systems offer a way to create user interfaces
Description : A university's student body would be considered its __________ public, and parents, alumni, and trustees would be included as its __________ public. A)client; general B)specialised; general C)target; simple D)general; client E)target; market
Last Answer : A)client; general
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy
Last Answer : b. differentiated marketing
Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : Which of the following factors should not be included in PESTLE analysis? A. Government re-cycling policy. B. Proposed reduction in interest rates. C. Competitor activity. D. Demographic changes.
Last Answer : C. Competitor activity.
Description : Which of the following frameworks are used for Market Selection when going international? A. STARS B. CAGE C. Ansoff D. BCG Matrix
Last Answer : CAGE
Description : Which of the following frameworks are not used for Market Selection when going international? A. PESTEL B. Experience Curve C. CAGE D. None of the above
Last Answer : Experience Curve
Description : The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic ... a firm plays a key role in shaping that firm's competitive advantage in global markets.
Last Answer : The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.