What is a public relation's degree and how long do they take to complete?

What is a public relation's degree and how long do they take to complete?
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A public relations degree is a degree which focuses on interacting with public to maintain and improve the perception of an organization that the public have. It is generally a specialized version of marketing. The length of study will be determined by the educational institution she attends and her previous qualifications.
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If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

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Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

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Last Answer : D. both a and b

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

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According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

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Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

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As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.

Last Answer : D)media personnel control the content and the timing of the communication.

A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity

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A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

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Last Answer : C)can provide large amounts of free media coverage.

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Description : In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to: A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm.

Last Answer : C)facilitate news coverage.

In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Description : In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. ... news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Last Answer : C)facilitate news coverage.

__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Last Answer : B)Publicity