Start a Career In Public Relations?

Start a Career In Public Relations?
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Love communicating with others? Love writing and learning aboutnew media? Then you may want to consider a career in publicrelations. Public relations deals with maintaining public image andreputation for high-profile individuals, businesses andorganizations. It is often defined as managing communicationbetween an organization and its publics. Public relations buildsrapport with employees, investors, customers, and sometimes votersand the general public.Those in the public relations field work for a variety ofclients, including schools, government, corporations, celebrities,sports teams and entertainment companies. They create a variety oftools in their public relations campaigns, including media kits,press releases, brochures, newsletters and annual reports. A presskit includes promotional
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Do you think "Public Relations" is a good career?

Description : Do you think "Public Relations" is a good career?

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Description : A Career as an Employee Relations Officer?

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Description : What is public relations? How is it helpful to Firms?

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Description : What is the worst Public Relations marketing scheme you have ever come across?

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Are the general public hypocrites in relations to how money is spread around?

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Last Answer : It's easy to be idealists. But it gets kinda harder to convince people to let go of that money to help some poor kid in Bangladesh. And of course, everyone wouldn't care about the poor countries. ... to everyone, as long as you're taken care of first. Humans are inherently selfish. Whoop-tee-doo.

Where can I find people with public relations agency experience looking for work in San Francisco?

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What is a public relation's degree and how long do they take to complete?

Description : What is a public relation's degree and how long do they take to complete?

Last Answer : A public relations degree is a degree which focuses on interacting with public to maintain and improve the perception of an organization that the public have. It is generally a specialized ... of study will be determined by the educational institution she attends and her previous qualifications.

What kinds of jobs can I get with a public relations degree?

Description : What kinds of jobs can I get with a public relations degree?

Last Answer : There are quite a few options with this degree. For instance, you could be a communications expert, a journalist even. You could get into the advertising, marketing, or survey researchers market.

Hire a Public Relations Agency?

Description : Hire a Public Relations Agency?

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What should a public relations major volunteer for that would help build a resume?

Description : What should a public relations major volunteer for that would help build a resume?

Last Answer : Register with a student volunteer network or contact your college guidance counselor or employment assistance office for referrals. Local businesses, government offices, schools and churches sometimes have volunteer opportunities for your particular major.

Press Conference is a source of collecting authentic news reporting from the field. It is usually associated with--- a) Magazines b) Newspapers c) Advertising d) Public Relations

Description : Press Conference is a source of collecting authentic news reporting from the field. It is usually associated with--- a) Magazines b) Newspapers c) Advertising d) Public Relations

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Description : A House Journal is a tool of --------- (a) Public Relations (b) Advertising(c) Cinema (d) Radio

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Description : The fundamental purpose of an Organization’s Mission statement is to : A. Create a good human relations climate in the Organization B. Define the Organization’s purpose in Society C. Define the operational structure of the Organization D. Generate good public relations for the Organization

Last Answer : Define the Organization’s purpose in Society

For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above

Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above

Last Answer : None of the above

___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity

Last Answer : public relations

t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity3. public relations 4. sales promotion 5. personal selling

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity

The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

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A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Last Answer : B. Public Relations

the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find target audiences  podcasting allows organisations to provide audio and video information to the gernal public without news media  All of the above.

Description : the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media  All of the above.

Last Answer :  All of the above.

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall

Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall

Last Answer : C. Mention of the company’s name in a news story

According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : C. Promotion

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

The limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable messages as newsworthy. C)it is time -consuming and costly to convince media personnel that the information is newsworthy. D)media personnel control the content and the timing of the communication.

Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.

Last Answer : D)media personnel control the content and the timing of the communication.

A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity

Description : A ___________ audit is used to assess a company's image among the organisation's publics or to evaluate the effect of a specific program A)communications B)social C)environmental D)public relations E)publicity

Last Answer : D)public relation

A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

Description : A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

Last Answer : C)can provide large amounts of free media coverage.

In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to: A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm.

Description : In many instances the MOST appropriate way to cope with a negative event that may lead to negative publicity is to: A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm.

Last Answer : C)facilitate news coverage.

In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Description : In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. ... news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

Last Answer : C)facilitate news coverage.

__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling

Last Answer : B)Publicity

Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations

Description : Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations

Last Answer : C)Personal selling

Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.

Description : Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.

Last Answer : B)sponsorship.

The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.

Description : The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.

Last Answer : A)advertising and sales promotion.

A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Description : A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Last Answer : B)sales promotion.

All of the following are examples of publicity -based public relations tools except A)press conferences. B)feature articles. C)news releases. D)annual reports. E)news stories.

Description : All of the following are examples of publicity-based public relations tools except A)press conferences. B)feature articles. C)news releases. D)annual reports. E)news stories.

Last Answer : D)annual reports.