email survey software has the potential to be hugely beneficial for a company. From increasing customer engagement (and therefore profits) to improving employee attitude, it can help a company to evolve. Consider first surveying the employees in a company, this is especially important in a large corporation. For example, Zappos regularly runs an employee survey to assess their staff's happiness working for the company and whether or not the staff believe in the mission of the company. It is no coincidence that they were ranked one of America's happiest companies, the culture of surveying what the employees needs are has helped them become a business where the many employees all feel heard and important. For a company where 75% of their sales are from returning customers, customer service is of the highest importance. The satisfaction of the employees in turn leads to better interactions with customers and a greater willingness to help since they believe in the mission of the company. Other companies, especially service based, could benefit from employee surveys as well. Customer engagement is another place where surveys can benefit a company. By sending out surveys to customers a company can help address their concerns as well as gather important information. A survey that gathers basic demographic information can be helpful in determining if all market segments are being effectively reached. A survey that includes a way for consumers to ask questions about problems with the good or service can help the customer feel heard. This also can save the company money by finding out about problems early and being able to address them immediately. Profits are generated initially by a good marketing strategy and a good product, but they continue to be generated when the company is well run and the customer satisfaction is high. Assuming one has a good product, the best way to get customer satisfaction is with high quality customer service. A business that surveys its employees, and then acts on the results will be more likely to have happy employees and therefore happy customers. A business that surveys its customers, and then acts on the results will have more information about their customers and how to serve them best, as well as a means of addressing issues that the consumers have with the product. Surveys are free to build online and can be emailed out to a huge consumer base. The only way to benefit though is to start surveying today.