Why do organizations base their goals and marketing strategies on customer needs?

Why do organizations base their goals and marketing strategies on customer needs?
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The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals

The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance. C)establishing goals and measuring performance. D)setting objectives, implementing strategies, and reducing the differences between desired and actual performance.

Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.

Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is :1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

Description : Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should ... to organisational goals. E)Managers must use different tools to motivate different individuals.

Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Last Answer : C)achieve the organisation's goals.

Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets, convenience stores and corner shops. C. Helps with understanding the similarities and differences in bases of segmentation D. All of these options apply

Description : Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets ... the similarities and differences in bases of segmentation D. All of these options apply

Last Answer : All of these options apply

Identifying an Organization’s existing Vision, Mission, Objectives and Strategies is the final step for the Strategic Management Process

Description : Identifying an Organization’s existing Vision, Mission, Objectives and Strategies is the final step for the Strategic Management Process

Last Answer : False

Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets, convenience stores and corner shops. C. Helps with understanding the similarities and differences in bases of segmentation D. All of these options apply.

Description : Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets, ... the similarities and differences in bases of segmentation D. All of these options apply.

Last Answer : All of these options apply.

Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities or processes. d) benchmarking other multinational firms with similar corporate strategies or similar customers

Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers

Last Answer : benchmarking organizations with regards to specific business activities or processes

Which of the following are typically seen as being associated with strategic decisions? Select one: a. HR and Technology strategies b. The detailed planning of a department's work over the next monthc. The organization’s long-term directiond. values and expectations of powerful actors in the organization

Description : Which of the following are typically seen as being associated with strategic decisions? Select one: a. HR and Technology strategies b. The detailed planning of a department's work over the ... The organization's long-term direction d. values and expectations of powerful actors in the organization

Last Answer : The organization’s long-term direction

Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

Achieving Your Goals: Strategies That work?

Description : Achieving Your Goals: Strategies That work?

Last Answer : Your goals are your life's ambitions. They represent the objectives that are important to you, and the things that you feel are worth the investment of your time and resources. Achieving your goals ... a feeling of commitment to your goals that can make achieving them more of a personal quest th

Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks

Description : Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks

Last Answer : (c) Ideal social values

The means by which long-term objectives will be achieved are a. mission statements b. strategies. c. vision statementsd. long-term goals.

Description : The means by which long-term objectives will be achieved are a. mission statements b. strategies. c. vision statements. d. long-term goals

Last Answer : strategies

The means by which long-term objectives achieved are --------------- : A. Mission statements B. Strategies C. Vision statements D. long-term goals

Description : The means by which long-term objectives achieved are --------------- : A. Mission statements B. Strategies C. Vision statements D. long-term goals

Last Answer : Strategies

Asking the patient questions to determine if the person understands the health teaching provided would be included during which step of the nursing process? a) Evaluation Evaluation includes observing the person, asking questions, and comparing the patient’s behavioral responses with the expected outcomes. b) Assessment Assessment includes determining the patient’s readiness regarding learning. c) Planning and goals Planning includes identification of teaching strategies and writing the teaching plan. d) Implementation Implementation is the step during which the teaching plan is put into action.

Description : Asking the patient questions to determine if the person understands the health teaching provided would be included during which step of the nursing process? a) Evaluation Evaluation includes observing ... ) Implementation Implementation is the step during which the teaching plan is put into action.

Last Answer : a) Evaluation Evaluation includes observing the person, asking questions, and comparing the patient’s behavioral responses with the expected outcomes.

Which of these organizations lists "preventing mass extinction of species" as one of its goals?

Description : Which of these organizations lists "preventing mass extinction of species" as one of its goals?

Last Answer : The Convention on Biological Diversity

What can CRM marketing do for a company with a strong customer base?

Description : What can CRM marketing do for a company with a strong customer base?

Last Answer : CRM marketing can help any business as it is geared towards retention of customers. CRM marketing will help you to get a plan to gain customer trust and build a good relationship with the customers that you have, this will also help you to gain new customers.

Which of these assumptions is not associated with strategies for goods-producing location decisions? a. most major costs can be identified dentified explicitly explicitly for each site b. focus on identifiable identifiable cost c. high customer contact issues are critical d. intangible intangible costs can be evaluated e. location location is a major determinant determinant of cost

Description : Which of these assumptions is not associated with strategies for goods-producing location decisions? a. most major costs can be identified dentified explicitly explicitly for each site b. focus on ... intangible costs can be evaluated e. location location is a major determinant determinant of cost

Last Answer : c. high customer contact issues are critical

One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Last Answer : consists of words

One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Last Answer : B)consists of words.

Inquiries directed towards those charged with governance may most likely a. Relate to their activities concerning the design, and effectiveness of the entity's internal control and whether management has satisfactorily responded to any findings from these activities. b. Help the auditor understand the environment in which the financial statements are prepared. c. Relate to changes in the entity's marketing strategies, sales trends, or contractual arrangements with its customers. d. Help the auditor in evaluating the appropriateness of the selection and application of certain accounting policies

Description : Inquiries directed towards those charged with governance may most likely a. Relate to their activities concerning the design, and effectiveness of the entity's internal control and ... the auditor in evaluating the appropriateness of the selection and application of certain accounting policies

Last Answer : Help the auditor understand the environment in which the financial statements are prepared.

What term is used for an Organization’s abilities to renew and recreate it’s strategic Capabilities to meet the needs of a changing Environment ? A. Competent Substitution B. Core Competency C. Renewability D. Dynamic Capabilities

Description : What term is used for an Organization’s abilities to renew and recreate it’s strategic Capabilities to meet the needs of a changing Environment ? A. Competent Substitution B. Core Competency C. Renewability D. Dynamic Capabilities

Last Answer : Dynamic Capabilities

Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

Description : Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

Last Answer : C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community

___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Last Answer : Mobile marketing

The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic consumers. c) The national home base of a firm must be the biggest market for a multinational firm. d) The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Description : The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic ... a firm plays a key role in shaping that firm's competitive advantage in global markets.

Last Answer : The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Which of the following statem Which of the following statements does NOT apply to ents does NOT apply to a production plan? a production plan? a)Plans are consistent with company's strategic goals and objectives b)Enables the assessment of financial and physical resource needs without excessive detail c)Serves as a bridge between the strategic and operational plans d)Provides a view of detailed work-force schedules

Description : Which of the following statem Which of the following statements does NOT apply to ents does NOT apply to a production plan? a production plan? a)Plans are consistent with company's strategic ... a bridge between the strategic and operational plans d)Provides a view of detailed work-force schedules

Last Answer : c)Serves as a bridge between the strategic and operational plans

A teacher’s major contribution towards the maximum self-realization of the student is affected through: Options: A) Constant fulfilment of the students’ needs B) Strict control of class-room activities C) Sensitivity to students’ needs, goals and purposes D) Strict reinforcement of academic standards

Description : A teacher's major contribution towards the maximum self-realization of the student is affected through: Options: A) Constant fulfilment of the students' needs B) Strict control of class-room ... C) Sensitivity to students' needs, goals and purposes D) Strict reinforcement of academic standards

Last Answer : C) Sensitivity to students’ needs, goals and purposes 

The teacher's major contribution towards the maximum self-realization of the child is best affected through Options: A) Constant fulfilment of the child's needs B) Strict control of class-room activities C) Sensitivity to pupil needs, goals and purposes D) Strict reinforcement of a academic standards

Description : The teacher's major contribution towards the maximum self-realization of the child is best affected through Options: A) Constant fulfilment of the child's needs B) Strict control of class-room ... C) Sensitivity to pupil needs, goals and purposes D) Strict reinforcement of a academic standards

Last Answer : C) Sensitivity to pupil needs, goals and purposes 

A teacher’s major contribution towards the maximum selfrealization of the student is affected through: (A) Constant fulfilment of the students’ needs (B) Strict control of class-room activities (C) Sensitivity to students’ needs, goals and purposes (D) Strict reinforcement of academic standards

Description : A teacher’s major contribution towards the maximum selfrealization of the student is affected through: (A) Constant fulfilment of the students’ needs (B) Strict control of class-room activities (C) Sensitivity to students’ needs, goals and purposes (D) Strict reinforcement of academic standards

Last Answer : (C) Sensitivity to students’ needs, goals and purposes

What are the Best Marketing Strategies to Fuel Business Growth?

Description : What are the Best Marketing Strategies to Fuel Business Growth?

Last Answer : There are many marketing strategies to fuel business growth. One such strategy is making use of social media platform. Those who are in business will certainly agree that social media is the most ... services. Because of this facility, the products offered for sale have a great opportunity to sell.

How do I plan for marketing strategies?

Description : How do I plan for marketing strategies?

Last Answer : Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results. This free online guide explains how to write a marketing or business strategy, a basic ... examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'.

What is a list of effective business marketing strategies?

Description : What is a list of effective business marketing strategies?

Last Answer : There is internet Marketing, E-mail marketing, each one is a great start. The internet is the wave of the future today, tomorrow and forward. If you want to be a professional in what your doing go to school and study hard.

The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Last Answer : a) E-marketing plan

E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.

Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.

Last Answer : d) All of the above.

Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Last Answer : d. article marketing

One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing

Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing

Last Answer : a. online purchasing

During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these

Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these

Last Answer : some competitors are forced out

Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Last Answer : Media allocation

Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : the development of marketing strategies for the entire world or major regions of the world

Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Last Answer : c. Both (a) and (b) are true

Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Description : Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Last Answer :  Article marketing