Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.
Last Answer : d) All of the above.
Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan
Last Answer : a) E-marketing plan
Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing
Last Answer : d. article marketing
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming
Last Answer : a) Marketing mix
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics
Last Answer : C)Media allocation
Description : An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting ... be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling
Last Answer : a. Demographic targeting
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : The incidence of sales tax falls on - (1) Consumers (2) Wholesale dealers (3) Retail dealers (4) Producers
Last Answer : (1) Consumers Explanation: In economics, tax incidence is the analysis of the effect of a particular tax on the distribution of economic welfare. Tax incidence is said to "fall" upon the group ... where the revenue is collected, but on the price elasticity of demand and price elasticity of supply.
Description : What is dual pricing? (1) Wholesale price and Retail pricing (2) Pricing by agents and Pricing by retailers (3) Price fixed by Government and Price in open market (4) Daily prices and Weekly prices
Last Answer : (3) Price fixed by Government and Price in open market Explanation: Dual pricing is the practice of setting prices at different levels depending on the currency used to make the purchase. It may be ... on the market. This is also known as two-tier pricing and is common in many developing nations
Description : Which of the following is done at a Stock Exchange? (1) Commodities are bought and sold at wholesale price (2) Commodities are bought and sold at retail price (3) Securities are bought and sold (4) None of these
Last Answer : (3) Securities are bought and sold Explanation: A stock exchange or bourse is an exchange where stock brokers and traders can buy and/or sell stocks (also called shares), bonds, and ... of securities and other financial instruments, and capital events including the payment of income and dividends.
Description : NBFC performs great role for finance in _______ a. Wholesale sector b. Big Scale industries c. Small scale and Retail sector
Last Answer : c. Small scale and Retail sector
Description : From the following which one is not classification of entrepreneurs according to the types of business? a) Wholesale trade b) Retail trade c) Exporter d) Rural entrepreneur
Last Answer : d) Rural entrepreneur
Description : Which of the following is done at a Stock Exchange ? (1) Commodities are bought and sold at wholesale price (2) Commodities are bought and sold at retail price (3) Securities are bought and sold (4) None of these
Last Answer : Securities are bought and sold
Description : What is dual pricing? (1) Wholesale price and Retail pricing (2) Pricing by agents and Pricing by retaliers (3) Price fixed by Government and Price in open market (4) Daily prices and Weekly prices
Last Answer : Price fixed by Government and Price in open market
Description : The incidence of sales tax falls on (1) Consumers (2) Wholesale dealers (3) Retail dealers (4) Producers
Last Answer : Consumers
Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive
Last Answer : D)passive and reactive
Description : What are materials used in production in a manufacturing company or are placed on the shelf for sale in a retail environment? a. Direct materials b. Indirect materials c.EDI d. None of the above
Last Answer : a. Direct materials
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : Inquiries directed towards those charged with governance may most likely a. Relate to their activities concerning the design, and effectiveness of the entity's internal control and ... the auditor in evaluating the appropriateness of the selection and application of certain accounting policies
Last Answer : Help the auditor understand the environment in which the financial statements are prepared.
Description : The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing ... D)failure to realise that marketing implementation is just as important as marketing strategy.
Last Answer : D)failure to realise that marketing implementation is just as important as marketing strategy.
Description : Different strategies have been used in the women’s movement to a. Spread awareness b. Seek justice c. Fight discrimination d. All of the above
Last Answer : d. All of the above
Description : Normative media theory explains how a media system should operate to realize____ (a) Economic goals (b) Political strategies (c) Ideal social values (d) Legal frameworks
Last Answer : (c) Ideal social values
Description : Traffic counts and purchasing power analysis of drawing area are techniqu echniques associated with a. an industrial location decision b. a manufacturing location decision a manufacturing location ... service location decision d. the factor rating method e. the transportation transportation method
Last Answer : c. a retail or professional service location decision
Description : Which one is not online payment mode? a) Cash on delivery b) Debit card c) Credit card d) E-cheque
Last Answer : d) E-cheque
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : In computer terminology, OCR stands for a) Optical Character Reader b) Optical Card Reader c) Office Cash Receiver d) Online Computer Retrieva
Last Answer : a) Optical Character Reader
Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model
Last Answer : a) Dynamic pricing
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)
Last Answer : d. both (ii) & (iii)
Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning
Last Answer : A)Location
Description : ---------- is an online advertisement that pops up between changes on a website a. border b. plunge c. boarder d. interstitial
Last Answer : b. plunge
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Description : Types of major online marketing domains includes a. business to consumer b. business to business c consumer to business d. all of above
Last Answer : b. business to business
Description : Which one is not an offline payment mode? a) Cash on delivery b) Cash before delivery c) Demand draft d) E-cheque
Last Answer : b) Cash before delivery
Description : Which one is the third party payment providers who offer digital wallets for E- merchants? a) Oxi cash b) Pay mat c) Pay pass d) All of the above
Last Answer : d) All of the above
Description : What is an electronic representation of cash? a) Digital cash b) Electronic cash c) E-cash d) All of the above
Description : Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so ... such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning
Last Answer : D)retail positioning
Description : Which of the following is not a feature of a transnational corporation? A. Decision making takes place at the local level. B. Nationals are typically hired to run operations in each country. C. ... are tailored to each country's culture. D. Products are manufactured only in the local country.
Last Answer : Products are manufactured only in the local country.
Description : Which of the following statements is/are not correct with respect to the Constant Mix Strategies' of asset allocation? I. Investors adopting these strategies tend to maintain an exposure to stocks that are in constant ... strategies. A. Only (I) above B. Only (II) above C. Only (III) above
Last Answer : C. Only (III) above
Description : Write down product mix strategies.
Last Answer : Ans:1)expansion of product mix,2)contraction of product mix,3)alteration of existing product,4)positioning the product,5)trading up and trading down.
Description : Major strategies regarding promotion mix are A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy
Last Answer : A. pull and push strategy
Description : Which one is also known as plastic money? a) Credit card b) Debit card c) Paper cash d) All of the above
Last Answer : a) Credit card
Description : SBI branches in rural areas does not have Cash Deposit Machine, it is an issue of a. Digital divide b. Computer unequity c. Social issue d. None of the these
Last Answer : a. Digital divide
Description : SBI, korbook branch does not have Cash Deposit Machine, it is an issue of- a. Digital divide b. Computer unequity c. Social issue d. None of the these
Description : The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.
Last Answer : A)selling to the final consumer.
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing
Last Answer : C)People
Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)
Last Answer : d) Environment, strategy, performance(ESP)