First of all you have to understand who is an influencer,secondly your target marketing, thirdly your followers. An influencer is a person who has a high command of followers in social network sites. As an influencer it is very important to understand your followers very well such as their likes and their dislikes because in marketing a consumer is a boss. You will also have to know the target market of the products or services you want to market to your followers. Also you have to know the market segments of the products and services you want market to your followers such as their age,gende, tastes and their geographical locations.