ducts and processes on a firm or on society in general? A)Technology Assessment B)Environmental Scanning C)Societal Estimation D)Environmental Assessme E)Social Audit

ducts and  processes on a firm or on society in general?
A)Technology Assessment
B)Environmental Scanning
C)Societal Estimation
D)Environmental Assessme
E)Social Audit
by

1 Answer

Answer :

A)Technology Assessment
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Related questions

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Last Answer : Technology Assessment

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--------is the process of analyzing the environment for the identification of factors which have impact on or have implication for the business. A. Assessment B. Forecasting C. Scanning D. None of these

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Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company’s obligation to maximise its positive impact and minimise irs negative impact on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.

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Last Answer : C. Political, Economic, Social, Technological.

In the thirty minutes Jane has before a meeting on the firm's new marketing plan, she would like to refresh her memory of essential aspects of the document. She should read which section of the document? A)Opportunity and threat analysis B)Environmental analysis C)Executive summary D)Situation analysis E)Marketing objectives

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Which of the following is not a component of a marketing plan? A)Environmental analysis B)Marketing strategies C)Marketing advantages D)Executive summary E)Marketing implementation

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The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

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Last Answer : D)needs of middlemen.

What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, organisational, psychological and individual C)environmental, psychological, individual and technological D)technological, organisational, environmental and interpersonal E)environmental, organisational, technological and individual

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Last Answer : A)environmental, organisational, interpersonal and individual

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

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Last Answer : B)organisational

If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

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The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

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The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research

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Last Answer : B

Science bases its estimation of the size of a product on a) Files (Fi), Flows (Fl) and Processes (Pr) b) Lines of Code (kLOC) c) Function Points (FP) d) operands and operators e) Feature Points (FeP).

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