Body Shop and benetton are examples of acompanies who have employed --------- as a market entry strategy. A)franchising B)exporting C)joint ventures D)licensing

Body Shop and benetton are examples of acompanies who have employed --------- as a  market entry strategy.
A)franchising
B)exporting
C)joint ventures
D)licensing
by

1 Answer

Answer :

A)franchising
by

Related questions

What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

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Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

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Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

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Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

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Last Answer : A)a joint venture.

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Last Answer : B)franchising

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When exporting some common pitfalls include: A. failure to use an export management company B. failure to print service, sales, and warranty messages in local languages C. chasing orders around the world instead of establishing a basis for profitable operations and orderly growth D. failure to consider licensing or joint venture agreements E. all of the above

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When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

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Last Answer : D)Rent for the plant

Benetton, a leading manufacturer of knitwear, expanded its operations to include retail outlets in the United States and Europe. This type of integration is called A)horizontal. B)vertical. C)multilevel. D)retail. E)merchandising.

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Last Answer : B)global marketing.

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

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Last Answer : C)exporting.

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

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An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is 1. licensing 2. retailing 3. franchising 4. wholesaling 5. none of these

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Last Answer : franchising

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Last Answer : C)The franchiser gains a greater amount of control over how the franchisees operate the establishments.

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Last Answer : B)A wholesaler franchising a number of producers.

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

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Last Answer : A)time series analysis

Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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Last Answer : A)developing and performing marketing activities across national boundaries.

ICI has subsidiaries in many countries. ICI is A)an exporter B)a licensing company C)a trading company D)a multinational company

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Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.

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Last Answer : C)a trading company

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Last Answer : B)minus in terms of attractiveness.

Consider Franchising As A Business Entry Method?

Description : Consider Franchising As A Business Entry Method?

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B) CaixaBank Explanation: As per the agreement, they will expand banks‘ guarantee transaction businesses by jointly providing credit to Indian-Spanish joint ventures and Indian local enterprises The banks will collaborate in areas of mutual interest such as syndicated loan business, guarantee transactions, trade finance and export credit agency finance, infrastructure finance and networking services, among others.

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Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

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Last Answer : D)a plant manager who buys petrol for her personal car

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Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

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Last Answer : E)executive summary

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

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Last Answer : B)for each different marketing strategy.

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

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Last Answer : C)market development.

When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

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Last Answer : E)Forward integration

Some banks have increased their market share by offering accounts especially for children. This example illustrates the __________ growth strategy. A)market penetration B)market development C)diversified D)horizontal diversification E)conglomerate diversification

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Last Answer : B)market development

Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.

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Last Answer : A)market penetration.

The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." Such a strategy indicates that the videotape -unit falls into which one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

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Last Answer : C)Cash co

Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

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Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

__________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

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Last Answer : B)Market penetration

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

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Last Answer : D)marketing strategy.

When Sharp first introduced its line of reverse notation calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy used by Sharp is called: A)customary pricing. B)penetration pricing. C)price skimming. D)prestige pricing.

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Last Answer : C)price skimming.