Which approach to international marketing involves least risk and minimum effort? A)licensing B)exporting C)franchising D)joint venturing

Which approach to international marketing involves least risk and minimum effort?
A)licensing
B)exporting
C)franchising
D)joint venturing
by

1 Answer

Answer :

B)exporting
by

Related questions

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

Body Shop and benetton are examples of acompanies who have employed --------- as a market entry strategy. A)franchising B)exporting C)joint ventures D)licensing

Description : Body Shop and benetton are examples of acompanies who have employed --------- as a market entry strategy. A)franchising B)exporting C)joint ventures D)licensing

Last Answer : A)franchising

Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Description : What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Last Answer : E)Licensing

These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Description : These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Last Answer : Domestic, International, Multinational, Global (Stateless)

These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Description : These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Last Answer : Domestic, International, Multinational, Global (Stateless)

A partnership between a domestic firm and a foreign firm is known as A)a joint venture. B)an international partnership. C)a multinational enterprise D)licensing. E)exporting

Description : A partnership between a domestic firm and a foreign firm is known as A)a joint venture. B)an international partnership. C)a multinational enterprise D)licensing. E)exporting

Last Answer : A)a joint venture.

What is outsourcing of production and concentrating on marketing operations in international business, known as ? (A) Licensing (B) Franchising (C) Contract manufacturing (D) Joint venture

Description : What is outsourcing of production and concentrating on marketing operations in international business, known as ? (A) Licensing (B) Franchising (C) Contract manufacturing (D) Joint venture

Last Answer : Answer: Franchising

Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

Description : Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

Last Answer : D)Direct ownership

The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles A)exporting. B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Description : The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely ... B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Last Answer : B)global marketing.

Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many national markets represents which level of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Description : Levi Strauss markets its blue jeans in many countries, developing its marketing strategy as if the world is a single entity. This approach to selling a standardised product in many ... of international marketing? A)Exporting B)Accidental exporting C)International exporting D)Global marketing

Last Answer : D)Global marketing

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.

Description : An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.

Last Answer : C)franchising.

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

A partnership between a domestic firm and a foreign firm is known as 1. a joint venture 2. an international partnership 3. a multinational enterprise 4. licensing 5. exporting

Description : A partnership between a domestic firm and a foreign firm is known as 1. a joint venture 2. an international partnership 3. a multinational enterprise 4. licensing 5. exporting

Last Answer : a joint venture

Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme The two might form __________ to work together on a worldwide basis. A)a licensing agreement B)an export trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Last Answer : D)a strategic alliance

When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Description : When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

Last Answer : C)exporting.

Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation ... between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)developing and performing marketing activities across national boundaries.

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

When exporting some common pitfalls include: A. failure to use an export management company B. failure to print service, sales, and warranty messages in local languages C. chasing orders around the world instead of establishing a basis for profitable operations and orderly growth D. failure to consider licensing or joint venture agreements E. all of the above

Description : When exporting some common pitfalls include: A. failure to use an export management company B. failure to print service, sales, and warranty messages in local languages C. chasing orders around the ... orderly growth D. failure to consider licensing or joint venture agreements E. all of the above

Last Answer : E. all of the above

When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

Description : When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

Last Answer : B)strategic alliance

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is 1. licensing 2. retailing 3. franchising 4. wholesaling 5. none of these

Description : An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is 1. licensing 2. retailing 3. franchising 4. wholesaling 5. none of these

Last Answer : franchising

In franchising, which of the following is NOT a benefit that the franchiser gains? A)The franchiser can gain rapid product distribution. B)The franchiser can acquire capital more quickly for expanding production and for advertising. C)The franchiser gains a greater amount of control over how the franchisees operate the establishments. D)The franchiser benefits from the fact that franchisees tend to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.

Description : In franchising, which of the following is NOT a benefit that the franchiser gains? A)The franchiser can gain rapid product distribution. B)The franchiser can acquire capital more quickly for expanding ... to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.

Last Answer : C)The franchiser gains a greater amount of control over how the franchisees operate the establishments.

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

Description : Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

Last Answer : C)service industries

Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Description : Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products

Last Answer : B)adapt promotion only

Having less than 50 percent of equity share in an international venture is calleda) Minority interest b) Joint venture c) Majority interest d) Exporting

Description : Having less than 50 percent of equity share in an international venture is calleda) Minority interest b) Joint venture c) Majority interest d) Exporting

Last Answer : a) Minority interest

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Last Answer : B)brand licensing.

ICI has subsidiaries in many countries. ICI is A)an exporter B)a licensing company C)a trading company D)a multinational company

Description : ICI has subsidiaries in many countries. ICI is A)an exporter B)a licensing company C)a trading company D)a multinational company

Last Answer : D)a multinational company

Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to foreign countries. C)are specialists at understanding the needs of customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

Description : Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to ... customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.

Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Description : Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Last Answer : C)a trading company

A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Last Answer : C)promotion

__________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Description : __________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Last Answer : D)Empowerment

Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

Last Answer : C)Media allocation

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Last Answer : D)Green marketing

A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

Description : If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

Last Answer : B)undifferentiated

Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Last Answer : A)Product

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following A)A marketing environment input B)Its marketing mix C)Its marketing approach D)A marketing environment output

Description : 1) If IBM was concerned about the interest rate it must pay in the next quarter to acquire needed financial resources, this concern would involve which one of the following A)A marketing environment input B)Its marketing mix C)Its marketing approach D)A marketing environment output

Last Answer : A)A marketing environment input

………………… approach reduces time and effort required for design and lesser risk in database management. A) Single global database B) Top-down approach C) Multiple databases D) None of the above

Description : ………………… approach reduces time and effort required for design and lesser risk in database management. A) Single global database B) Top-down approach C) Multiple databases D) None of the above

Last Answer : C) Multiple databases

Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation of value and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : Developing and performing marketing activities across national boundaries

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Description : Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution

Last Answer : D)distribution

Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Description : Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product

Last Answer : D)adapt promotion and product

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same