Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Buyers tend to remember information inputs that support their beliefs and forget  inputs that do not. This is known as selective ________.
A)exposure.
B)distortion.
C)retention.
D)information.
E)organisation.
by

1 Answer

Answer :

C)retention.
by

Related questions

If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective: A)exposure.B)distortion. C)retention. D)information. E)organisation

Description : If a consumer receives information that is inconsistent with her or his feelings or beliefs, the consumer may alter this information. This is known as selective: A)exposure. B)distortion. C)retention. D)information. E)organisation

Last Answer : B)distortion.

13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in his Reeboks. Martin has engaged in selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

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Last Answer : D)retention.

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

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Last Answer : D)The buyer's intended use of the product

Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total sales as sales increase. C)moving from intensive to selective product exposure. D)reducing the number of product models in the product line

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Last Answer : A)lowering prices after developmental costs have been recovered.

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

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Last Answer : E)on-time delivery.

If Rolls Royce were to add a new large model to its range, it would most likely employ ________ distribution. A)intensive B)exclusive C)horizontal D)selective

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Last Answer : B)exclusive

An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a productC)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

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Last Answer : D)intensity of a buyer's feelings toward a certain object.

If Cadburys found a magazine article which provided key informationon the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental: A)scanning B)forces C)analysis D)management

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Last Answer : A)scanning

When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

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Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

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Last Answer : C)selecting, organising, and interpreting information inputs.

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

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Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

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Last Answer : a) we process, store, and retrieve information that we have already selected, organized, and interpreted

Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

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Last Answer : E)a focus group

Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

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Last Answer : C)comparative.

The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

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When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

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In the process of buying routinely purchased items, buyers are sometimes also the A)deciders. B)gatekeepers. C)users. D)influencers. E)informers.

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Last Answer : C)discover a buyer's motives.

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Last Answer : A)responding to the marketing environment

The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to change prices without having to issue new price sheets. D)aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.

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Last Answer : C)allows the seller to change prices without having to issue new price sheets.

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Last Answer : B)producers.

Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

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Last Answer : A)the value that is exchanged for products in a marketing transaction.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

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Last Answer : D)it moves buyers closer to adopting a product.

Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the category C)it can make it possible for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

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For routinely purchased items, buyers are frequently the: A)users B)influencers C)deciders D)gatekeepers

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Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to foreign countries. C)are specialists at understanding the needs of customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

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Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.

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Last Answer : C)a trading company

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Last Answer : B)facilitating satisfying exchange relationships.

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

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