In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

In product modification, the FIRST issue to consider is whether:
A)the cost of the modification is too high
B)the product is modifiable
C)the quality is modifiable
D)the modification will provide the customer greater satisfaction
by

1 Answer

Answer :

B)the product is modifiable
by

Related questions

In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Last Answer : the product is modifiable

Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for product information. B)satisfaction with the purchase. C)the establishment of criteria for comparing products. D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Description : Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for ... occur because the buyer questions whether the decision to purchase the product was right.

Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to: A)poor distribution. B)high prices. C)lack of customer satisfaction. D)poor promotion. E)poor packaging.

Description : Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to: A)poor distribution. B)high prices. C)lack of customer satisfaction. D)poor promotion. E)poor packaging.

Last Answer : C)lack of customer satisfaction.

RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

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Last Answer : E)style

While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money in the system. B)are usually caused by increased distribution costs. C)can have a negative impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

Description : While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money ... impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

Last Answer : C)can have a negative impact on customer service and satisfaction.

Volvo places steel beams in the doors of its cars to: A)reduce the possibility of accidents B)increase short run customer satisfaction C)increase long run customer satisfaction D)add style to its cars

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Last Answer : C)increase long run customer satisfaction

If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is: A)More watts B)More speed C)Higher heat settings D)Attractive hair E)More hair

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Last Answer : D)Attractive hair

15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Description : 15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Last Answer : A)style

Hair care, Ltd. adds an electrical component that automatically shuts off its curling tongs when they have been left on for over one hour. This improvement would best be classified as a:------ A)quality modification B)style modification C)functional modification

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Last Answer : C)functional modification

Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

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Last Answer : C. Customer satisfaction

Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so many people need. No other shop in the area seems to provide this combination. Ken is trying to use ------ to support his request for a loan to start such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

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Last Answer : D)retail positioning

Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

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Last Answer : D)Exchange.

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

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Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

What is the most critical aspect in developing a project plan that meets project specifications within the timeframe and at the lowest costs? Select one: a. Assessing risk managemenc. Emphasizing error prevention and customer satisfaction d. Requiring commitment to quality by all the employees and business partners e. Developing a project execution plan that matches the complexity level of the projectt b. Providing documents that specifically comply with the quality standards in use

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Last Answer : e. Developing a project execution plan that matches the complexity level of the project

What are the three levels of quality in the Kano model of customer satisfaction?

Description : What are the three levels of quality in the Kano model of customer satisfaction?

Last Answer : (i) Basic quality, (ii) Performance quality, and (iii) Excitement quality. The products corresponding to these three quality levels were termed as „Dissatisfiers‟, „Satisfiers‟ and „Delighters/Exciters‟ respectively in the Kano model.

Tommy leaves the video rental shop annoyed about the small number of titles that were available for rent. His attitude is due to the actual number of tapes in the store and: A)his satisfaction with the service he received. B)the store's pricing policy. C)the number of people there to help. D)his service expectations. E)the average number of available titles at all stores.

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Last Answer : D)his service expectations.

he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

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Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply focus on service quality as defined by: A)health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

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Last Answer : C)the customer's perceptions.

When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Description : When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Last Answer : E)service standard.

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

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Last Answer : E)society

A major problem with using style modification is that: A)customers have difficulty recognising that a change has been made B)such changes do not yield long -lasting appeal C)customers may perceive such modifications as less attractive D)they are almost always very costly

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Last Answer : C)customers may perceive such modifications as less attractive

An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when the need for that general type of product arises. C)seriously considers whether the product will satisfy his or her needs. D)experiences the product for the first time.

Description : An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when ... whether the product will satisfy his or her needs. D)experiences the product for the first time.

Last Answer : B)begins using that specific product when the need for that general type of product arises.

In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

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Last Answer : the seller should aim at customer satisfaction

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

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Last Answer : all a, b, c and d

In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer : shows the satisfaction of the customer

If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer :  shows the satisfaction of the customer

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

Description : An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

Last Answer : C)Evaluation stage

Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or not to try the product C)The buyer tries the product to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Description : Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or ... to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Last Answer : D)The buyer seeks information and is receptive to learning about the product

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Last Answer : B)screening

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

Description : Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

Last Answer : D)Market tests

The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

Description : The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

Last Answer : D)market potential

The system in which an industrial seller sets a price for a product and the customer pays that price is known as -------- pricing. A)bid B)negotiated C)administered D)fixed

Description : The system in which an industrial seller sets a price for a product and the customer pays that price is known as -------- pricing. A)bid B)negotiated C)administered D)fixed

Last Answer : C)administered

Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called A)prospecting. B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This ... . B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Last Answer : B)preparing.

The order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Description : ThThe order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Last Answer : B)order handling

Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

Description : Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : B)Inseparability

One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Last Answer : B)consists of words.

According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a customer. D)the idea that the customer receives in an exchange. E)goods and services the customer receives in an exchange

Description : According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a ... that the customer receives in an exchange. E)goods and services the customer receives in an exchange

Last Answer : A)everything the customer receives in an exchange.

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Last Answer : D)use of product

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Last Answer : D)market

The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Last Answer : D)total market and market segmentation approaches

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Last Answer : E) pricing

A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Last Answer : C)promotion