An individual who considers whether the product will meet certain criteria that are critical for meeting his or her needs is in what stage of the product adoption process? A)Interest stage B)Awareness stage C)Evaluation stage D)Trial stage E)Adoption stage

An individual who considers whether the product will meet certain criteria that are
critical for meeting his or her needs is in what stage of the product adoption process?
A)Interest stage
B)Awareness stage
C)Evaluation stage
D)Trial stage
E)Adoption stage
by

1 Answer

Answer :

C)Evaluation stage
by

Related questions

When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Description : When an individual knows that a product exists, has very little information regarding the product, and does not seek additional information, in what stage of the product adoption process is that person? A)Trial stage. B)Adoption stage. C)Interest stage. D)Awareness stage. E)Evaluation stage.

Last Answer : D)Awareness stage.

An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when the need for that general type of product arises. C)seriously considers whether the product will satisfy his or her needs. D)experiences the product for the first time.

Description : An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when ... whether the product will satisfy his or her needs. D)experiences the product for the first time.

Last Answer : B)begins using that specific product when the need for that general type of product arises.

When Jif mailed out free four -ounce samples of its new lemon juice product it was focusing on moving prospective customers into the __________ stage of the product adoption process. A)awareness B)interest C)evaluation D)trial E)adoption

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Last Answer : D)trial

When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

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Last Answer : D)Trial

If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

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Last Answer : C)Interest and evaluation

Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or not to try the product C)The buyer tries the product to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

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Last Answer : D)The buyer seeks information and is receptive to learning about the product

Rejection of a product can occur: A)mainly before the adoption stage. B)only after the trial stage. C)during any stage in the adoption process. D)only during the evaluation stage.

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Last Answer : C)during any stage in the adoption process.

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

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As Reggie prepares a market attractiveness -business position model for his firm's proposed entry into the video game market, he considers the large number of competing firms to be a: A)plus in terms of business position. B)minus in terms of attractiveness. C)plus in terms of market attractiveness. D)minus in terms of business position.

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Last Answer : B)facilitating satisfying exchange relationships.

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Last Answer : Market-penetration strategy

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After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

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Last Answer : A)segmenting

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Last Answer : D)retail positioning

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Last Answer : A)the marketing control process.

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Last Answer : A)problem recognition

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Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

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Last Answer : D)The price range of the products carried by the wholesale

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Last Answer : Provide procedures for maintaining the firm's standards of quality for the work performed.

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Most pricing objectives based on ---- are achieved by trial and error because not all the cost and revenue data are available when prices are set. A)market share B)cash flow C)return on investment D)survival E)profit

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"Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

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Last Answer : E)a trial close