Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in A)the marketing control process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

Marketing managers at London Equipment Company are involved in establishing
marketing performance standards, evaluating performance, and reducing the differences
between actual and desired performance. These marketing managers are engaged in
A)the marketing control process.
B)marketing systems design.
C)the marketing audit.
D)marketing evaluation.
by

1 Answer

Answer :

A)the marketing control process.
by

Related questions

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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Last Answer : E)reduce the difference between actual and desired standards.

The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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