14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

14) Changes that affect a product's versatility, effectiveness, convenience, or safety are
called __________ modifications.
A)functional
B)formal
C)style
D)quality
E)package
by

1 Answer

Answer :

A)functional
by

Related questions

Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style4. quality 5. package

Description : Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style 4. quality 5. package

Last Answer : functional

Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Description : Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Last Answer : A)dependability and durability

RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

Last Answer : E)style

A major problem with using style modification is that: A)customers have difficulty recognising that a change has been made B)such changes do not yield long -lasting appeal C)customers may perceive such modifications as less attractive D)they are almost always very costly

Description : A major problem with using style modification is that: A)customers have difficulty recognising that a change has been made B)such changes do not yield long-lasting appeal C)customers may perceive such modifications as less attractive D)they are almost always very costly

Last Answer : C)customers may perceive such modifications as less attractive

15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Description : 15) If Jackson Institutional Furniture Company provides standard primary school chairs in new colours to match the interiors of schools, this modification is most likely to be viewed as a __________ modification. A)style B)functional C)quality D)feature

Last Answer : A)style

Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Last Answer : C)complexity and variability.

Hair care, Ltd. adds an electrical component that automatically shuts off its curling tongs when they have been left on for over one hour. This improvement would best be classified as a:------ A)quality modification B)style modification C)functional modification

Description : Hair care, Ltd. adds an electrical component that automatically shuts off its curling tongs when they have been left on for over one hour. This improvement would best be classified as a:------ A)quality modification B)style modification C)functional modification

Last Answer : C)functional modification

During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Last Answer : D)some competitors are forced out.

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Description : Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Last Answer : B)Shopping

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought

Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought

Last Answer : B)convenience

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service expectations. C)encourage word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Description : Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service ... word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Last Answer : C)encourage word -of-mouth communication.

Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Last Answer : A)consumer convenience products.

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

Matt's girlfriend tells him she wants jewellery for *********. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Description : Matt's girlfriend tells him she wants jewellery for Christmas. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Last Answer : D)speciality

Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Last Answer : D)improve the effectiveness of salespeople.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Last Answer : D)it moves buyers closer to adopting a product.

A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Last Answer : customers may perceive such modifications as less attractive

A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Last Answer : A)advertising expenditures.

If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

Description : If you were a marketing manager, under which type of organisational structure would you most likely be working if your firm were a large business with centralised marketing operations? A)Organisation by type of customer B)Functional organisation C)Organisation by regions D)Organisation by products

Last Answer : B)Functional organisation

Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Last Answer : C)traditionally classified according to their characteristics and intended uses.

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Last Answer : E)a supermarket.

A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Last Answer : B)unsought

Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Last Answer : A)Convenience

An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.

Description : An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.

Last Answer : B)petrol.

Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

Description : Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

Last Answer : B)shopping

An example of the risk involved in development is a) Key personnel may resign before the product is complete b) The manufacturer of critical components (e.g. the hardware associated with a real-time system) may go bankrupt c) Technology changes may render the product obsolete d) Competitors may market a fully functional lower-cost equivalent package e) All of these are risks involved in development.

Description : An example of the risk involved in development is a) Key personnel may resign before the product is complete b) The manufacturer of critical components (e.g. the hardware  associated with a ... a fully functional lower-cost  equivalent package e) All of these are risks involved in development.

Last Answer : e) All of these are risks involved in development.

Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply focus on service quality as defined by: A)health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

Description : Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply ... health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

Last Answer : C)the customer's perceptions.

Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price -Rite store is an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Description : Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price - ... an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

Last Answer : A)discount shed

Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Description : Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Last Answer : A)may be opposed by management

Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought

Description : Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought

Last Answer : A)convenience

Dumping refers to the sale of A)products in foreign markets that cannot be sold in the home market. B)products discontinued in the home market sold to a foreign market. C)products in foreign markets at prices lower than those charged in the home market. D)products in foreign markets that cannot pass safety standards in the home market.

Description : Dumping refers to the sale of A)products in foreign markets that cannot be sold in the home market. B)products discontinued in the home market sold to a foreign market. C)products in foreign ... the home market. D)products in foreign markets that cannot pass safety standards in the home market.

Last Answer : D)products in foreign markets that cannot pass safety standards in the home market.

Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Description : Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Last Answer : B)memory

When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Description : When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Last Answer : C)statement of advertising objectives.

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called: A)an advertising -allocation plan. B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Last Answer : B)a media plan

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Last Answer : E)Moderately priced luggage

The time lag between the performance of marketing activities and their results A)limits the marketing manager's ability to measure the effectiveness of marketing activities. B)facilitates the ability to measure performance. C)increases the chance of accurate measurement. D)limits the amount of money to be spent on measurement.

Description : The time lag between the performance of marketing activities and their results A)limits the marketing manager's ability to measure the effectiveness of marketing activities. B)facilitates the ability to ... chance of accurate measurement. D)limits the amount of money to be spent on measurement.

Last Answer : A)limits the marketing manager's ability to measure the effectiveness of marketing activities.

The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Description : The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Last Answer : D)evaluating the effectiveness of advertising.

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and: A)precise B)stable C)economic D)reachable

Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and: A)precise B)stable C)economic D)reachable

Last Answer : B)stable

14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: A)difficulty in observing subjects and measuring their reactions B)failure to duplicate all the conditions that affect choices in the marketplace C)difficulty gaining the interest and attention of subjects D)its high cost in comparison with field experimentation

Description : 14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: ... the interest and attention of subjects D)its high cost in comparison with field experimentation

Last Answer : B)failure to duplicate all the conditions that affect choices in the marketplace

Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

Description : Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste ... dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

Last Answer : D)they spend almost all their time dealing with daily problems.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo

Description : A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo

Last Answer : D)Market share

The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

Last Answer : C)achieve the organisation's goals.

If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Description : If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Last Answer : A)experimentation