Price -Rite Carpets is located out  -of- town, in a large, low  -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price  -Rite store is an example of a:  A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

1 Answer

Answer :

A)discount shed

Related questions

Description : A shopper approaches the store's manager and says that he has seen a blender on display he wishes to buy. The manager asks him to fill out an order form and someone from customer service would ... shopping in a A)hypermarket. B)superstore. C)catalogue showroom. D)warehouse club. E)discount store.

Last Answer : C)catalogue showroom.

Description : Matt's girlfriend tells him she wants jewellery for Christmas. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Last Answer : D)speciality

Description : Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

Last Answer : E)a supermarket.

Description : Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an ... party plan. B)telemarketing. C)a warehouse club. D)direct marketing. E)direct -response marketing.

Last Answer : A)a party plan.

Description : Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought

Last Answer : A)convenience

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

Last Answer : A)Advertising

Description : Albert notices a new hospital being built as he is making his sales rounds. He returns to his office to see who will be responsible for this site, as he is allowed to call only on banks in his ... is a member is organised by A)function. B)salesperson. C)customer type. D)speciality. E)production.

Last Answer : C)customer type.

Description : Even though a firm may have stated list prices and discount structures, the customer may pay an even lower price through what type of pricing? A)Open bidding B)Administered pricing C)Sealed bidding D)Negotiated pricing

Last Answer : D)Negotiated pricing

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

Description : Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

Last Answer : B)shopping

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Last Answer : A)Product

Description : The buyer at Exeter Furniture Store is informed that if she will increase her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a ... future. The discount offered here is A)cash. B)noncumulative. C)seasonal. D)trade. E)cumulative.

Last Answer : B)noncumulative.

Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Last Answer : B)price

Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Last Answer : C)Cash co

Description : Air-tech management learns that last month's production run of heaters is defective and announces a recall of the specific models produced. To handle the large number of products ... distribution centre B)private warehouse C)dispatching shipment system D)public warehouse E)materials handling system

Last Answer : D)public warehouse

Description : When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is ... A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Last Answer : D)private warehouse

Description : Exterior and interior characteristics such as layout, displays, colour, and lighting are elements of which one of the following issues that affect retailing objectives? A)Services B)Atmospherics C)Location D)Environment E)Store image

Last Answer : B)Atmospherics

Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.

Last Answer : D)no single distribution system is ideal for all situations and target markets.

Description : Pick up the incorrect statement from the following: (A) The built up covered area at the floor level of any storey of a building is called plinth area (B) The usable covered area of the rooms of ... , pantry, store, lavatory, bath room and glazed veranda, is called floor area (D) None of thes

Last Answer : (D) None of thes

Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Last Answer : speciality products

Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Last Answer : B)unsought

Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Last Answer : A)Convenience

Description : An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.

Last Answer : B)petrol.

Description : Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them ... which the store must draw its customers. E)convenient location is an essential customer service.

Last Answer : D)location determines the trading area from which the store must draw its customers.

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Description : The minimum thickness of walls built in cement mortar (1 : 6) for a single storey building, is (A) 10 cm (B) 15 cm (C) 20 cm (D) 25 cm

Last Answer : Answer: Option C

Description : Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price ... their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Last Answer : D)use the price variable symbolically.

Description : The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport ... called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Last Answer : C)approach.

Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing

Last Answer : E)telemarketing

Description : A waiter in a fine restaurant has the authority to give a complimentary dessert to a dissatisfied customer when the customer complains about the meal or service. This is an example of A)benchmarking. B)good training. C)empowerment. D)localised authority.

Last Answer : C)empowerment.

Description : An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number ... --- approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

Last Answer : D)buildup

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

Description : A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

Last Answer : D)hypermarket

Description : __________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Last Answer : A)unit loading

Description : A manufacturer -owned operation that provides services usually associated with agents is a A)facilitating agency. B)wholesaler. C)sales office. D)sales branch. E)public warehouse

Last Answer : C)sales office.

Description : Select the FALSE statement about an inventory system. A)The objective of minimum total inventory cost must be balanced against a customer service level necessary to maximise profits. B)EOQ is ... of stockouts. D)Inventory carrying costs usually increase as the level of customer service increases.

Last Answer : B)EOQ is the size of inventory that minimises only the cost of carrying inventory.

Description : Linda and George are caught up in the fitness craze and are looking for a health club to join. This purchase is likely to be affected by __________ involvement. A)low B)internal C)enduring D)evoked E)perceived

Last Answer : C)enduring

Description : The product range is widest in case of– (A) Chain store (B) Departmental store (C) Speciality shop (D) One price shop

Last Answer : Answer: Departmental store

Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Last Answer : A)quantity

Description : One advantage of non-price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Last Answer : C)a firm can build customer loyalty.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

Description : Where do convenience stores put outdoor displays at night?

Last Answer : If they’re on pallets, all they need is a pallet jack to move them inside at night. No trouble at all. That and most convenience stores are open 24 hours, so there’s no need to move them.

Description : Point out the wrong statement. a) Securing data sent to, received from, and stored in the cloud is the single largest security concern b) The problem with the data you store in the cloud is that ... the cloud from direct client access is to create layered access to the data d) All of the mentioned

Last Answer : One and only approach to isolating storage in the cloud from direct client access is to create layered access to the data

Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Last Answer : A)trade shows.

Description : A marketer that wanted to include detailed explanations in advertisements would be most likely to use A)radio B)television. C)outdoor displays. D)magazines.

Last Answer : D)magazines.