When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

When developing an advertising campaign, benchmarks should be included in the
A)campaign platform.
B)evaluation of the advertising effectiveness.
C)statement of advertising objectives.
D)media plan.
E)budget.
by

1 Answer

Answer :

C)statement of advertising objectives.
by

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