To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and: A)precise B)stable C)economic D)reachable

To ensure the effectiveness of segmentation, the segments should be measurable,  substantial, accessible, and:

A)precise B)stable
C)economic D)reachable
by

1 Answer

Answer :

B)stable
by

Related questions

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Description : To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and : 1. precise 2. stable 3. economic 4. reachable 5. none of these

Last Answer : stable

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, stated in precise and measurable terms. C)form in which the basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Description : An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, ... basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Last Answer : D)broad objectives of the advertising campaign.

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

Description : Cleo Davis sets forth one major condition when her firm's sales managers sit down to reallocate accounts into sales territories: "It is an absolute necessity that the sales potentials of the territories we establish be A)equal." B)measurable." C)consistent." D)the same as before."

Last Answer : B)measurable."

Which of the following learner characteristics are likely to influence the effectiveness of teaching aids and evaluation systems to ensure positive results? (A) Learner’s family background, age and habitation. (B) Learner’s parentage, socio-economic background and performance in learning of the concerned subject. (C) Learner’s stage of development, social background and personal interests. (D) Learner’s maturity level, academic perfor mance level and motivational dispositions.

Description : Which of the following learner characteristics are likely to influence the effectiveness of teaching aids and evaluation systems to ensure positive results? (A) Learner's family background, age and ... . (D) Learner's maturity level, academic perfor mance level and motivational dispositions. 

Last Answer : (D) Learner’s maturity level, academic perfor mance level and motivational dispositions.

A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for the audience. C)submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

Description : A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for ... )submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

Last Answer : E)insufficiently newsworthy.

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals

Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Last Answer : E)single -variable or multivariable segmentation.

By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity

Description : By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity

Last Answer : B)Family life cycle

Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Description : Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle

Last Answer : E)family life cycle

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Last Answer : C)Geographic

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using a geographical segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Last Answer : A)concentrating its efforts on a single segment

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Last Answer : A)Demographic

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Last Answer : D)concentration

The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches

Last Answer : D)total market and market segmentation approaches

Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Last Answer : A)price

Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Description : Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Last Answer : D)target market

Segmentation unit allows segments of _____ size at maximum. a) 4Gbytes b) 6Mbytes c) 4Mbytes d) 6Gbytes

Description : Segmentation unit allows segments of _____ size at maximum. a) 4Gbytes b) 6Mbytes c) 4Mbytes d) 6Gbytes

Last Answer : a) 4Gbytes

____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Last Answer : C. Intermarket segmentation

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Last Answer : D)use of product

Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers

Description : Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers

Last Answer : C)kitchen strangers

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

Description : Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other ... do not support the marketing concept. D)A product may fit the needs of too many segments.

Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

The time lag between the performance of marketing activities and their results A)limits the marketing manager's ability to measure the effectiveness of marketing activities. B)facilitates the ability to measure performance. C)increases the chance of accurate measurement. D)limits the amount of money to be spent on measurement.

Description : The time lag between the performance of marketing activities and their results A)limits the marketing manager's ability to measure the effectiveness of marketing activities. B)facilitates the ability to ... chance of accurate measurement. D)limits the amount of money to be spent on measurement.

Last Answer : A)limits the marketing manager's ability to measure the effectiveness of marketing activities.

Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service expectations. C)encourage word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Description : Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service ... word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Last Answer : C)encourage word -of-mouth communication.

Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Description : Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Last Answer : B)memory

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called: A)an advertising -allocation plan. B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Last Answer : B)a media plan

When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Description : When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Last Answer : C)statement of advertising objectives.

The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Description : The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Last Answer : D)evaluating the effectiveness of advertising.

Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Last Answer : D)improve the effectiveness of salespeople.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Last Answer : D)it moves buyers closer to adopting a product.

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Description : 14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Last Answer : A)functional

Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Description : Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Last Answer : A)dependability and durability

The economic environment for this simulation game will include a. a favorable environment featuring limited growth, high inflation, and reasonable interest rates. b. a favorable environment featuring modest growth, low inflation, and reasonable interest rates. c. a highly variable environment featuring significant changes in growth, inflation, and drastic fluctuations in interest rates. d. a constant environment featuring measurable growth, constant inflation rates, and constant interest rates. e. economic downturn and other surprises.

Description : The economic environment for this simulation game will include a. a favorable environment featuring limited growth, high inflation, and reasonable interest rates. b. a favorable environment featuring ... inflation rates, and constant interest rates. e. economic downturn and other surprises.

Last Answer : b. a favorable environment featuring modest growth, low inflation, and reasonable interest rates.

What is the effectiveness of hypnosis to ensure weight loss?

Description : What is the effectiveness of hypnosis to ensure weight loss?

Last Answer : Hypnosis has been proven to be effective with some individuals in weight loss. But it's not effective with everyone. Here is a website that explains the pros and cons of hypnosis for weight loss: http://www.vanderbilt.edu/ans/Psychology/health_psychology/hypnosis.htm

Which of the following is considered a primary reason for creating an internal audit department? a. To safeguard resources entrusted to the organization. b. To evaluate and improve the effectiveness of control processes. c. To ensure the accuracy, reliability, and timeliness of financial and operating data used in management's decision making. d. To relieve management of the responsibility for establishing effective controls

Description : Which of the following is considered a primary reason for creating an internal audit department? a. To safeguard resources entrusted to the organization. b. To evaluate and improve the ... 's decision making. d. To relieve management of the responsibility for establishing effective controls

Last Answer : To evaluate and improve the effectiveness of control processes.

The major reason for conducting research is to: a. Provide nursing care to the clients b. Promote the growth of nursing profession c. Document the cost-effectiveness of care d. Ensure accountability for nursing practice

Description : The major reason for conducting research is to: a. Provide nursing care to the clients b. Promote the growth of nursing profession c. Document the cost-effectiveness of care d. Ensure accountability for nursing practice

Last Answer : b. Promote the growth of nursing profession

. Which are required during trialling to ensure that the effectiveness of the her bicide is tested against all pests a). Plant pathologists b). Entomologists c). Both Plant pathologists and Ento mologists d). None

Description : . Which are required during trialling to ensure that the effectiveness of the her bicide is tested against all pests a). Plant pathologists b). Entomologists c). Both Plant pathologists and Ento mologists d). None

Last Answer : c). Both Plant pathologists and Ento mologists

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.

Last Answer : E)on-time delivery.

When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is employing a: A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Description : When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is ... A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Last Answer : D)private warehouse

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

Which of the following statements does not describe a condition that creates a demand for auditing? a. Users can directly assess the quality of information. b. Information can have substantial economic consequences for a decision maker. c. Expertise is often required for information preparation and verification. d. Conflict between an information preparer and a user can result in biased information

Description : Which of the following statements does not describe a condition that creates a demand for auditing? a. Users can directly assess the quality of information. b. Information can have substantial ... verification. d. Conflict between an information preparer and a user can result in biased information

Last Answer : Users can directly assess the quality of information.

Fun things to do in Seattle (reachable via public transit from Capitol Hill)?

Description : Fun things to do in Seattle (reachable via public transit from Capitol Hill)?

Last Answer : answer:Go for a walk in Ravenna Park. It’s beautiful and sort of stuck in a ravine. Or take the ferry to Bainbridge. I’m not from Seattle but I used to visit three or four times a year, and these are two things I’d do for fun on afternoons without appointments.

Where are the prettiest places in Switzerland that are reachable by train?

Description : Where are the prettiest places in Switzerland that are reachable by train?

Last Answer : Check out the ‘Top Destinations’ and ‘Mountain Resorts’ here: http://www.magicswitzerland.com/train_travel.htm and you should definitely try the Panorama express http://www.raileurope.com/europe-travel-guide/switzerland/index.html?WT.mc_id=CJ.swiss_travel.affiliates&collectCGIParams=1

When do we call the states are safely explorable? a) A goal state is unreachable from any state b) A goal state is denied access c) A goal state is reachable from every state d) None of the mentioned

Description : When do we call the states are safely explorable? a) A goal state is unreachable from any state b) A goal state is denied access c) A goal state is reachable from every state d) None of the mentioned

Last Answer : c) A goal state is reachable from every state