Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Marketers can make better decisions if they analyse service products in terms of:
A)durable and nondurable goods.
B)durable and complex goods.
C)complexity and variability.
D)consumer and industrial goods.
E)versatility and reliability.
by

1 Answer

Answer :

C)complexity and variability.
by

Related questions

Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.

Description : Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.

Last Answer : D)reliability.

Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.

Last Answer : A)consumer convenience products.

Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Description : Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Last Answer : A)dependability and durability

Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Description : Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

Last Answer : B)Shopping

In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.

Last Answer : D)no single distribution system is ideal for all situations and target markets.

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Description : Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Last Answer : C)dominant component.

14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Description : 14) Changes that affect a product's versatility, effectiveness, convenience, or safety are called __________ modifications. A)functional B)formal C)style D)quality E)package

Last Answer : A)functional

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Last Answer : consumer convenience products

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

Last Answer : A)Convenience

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products

Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

According to the text, marketers may classify their products as all of the following except A)dogs. B)cash contributors. C)problem children. D)stars. E)cash cows.

Description : According to the text, marketers may classify their products as all of the following except A)dogs. B)cash contributors. C)problem children. D)stars. E)cash cows.

Last Answer : B)cash contributors.

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A)competitive products lack. B)can be seen easily in a photograph. C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Last Answer : A)competitive products lack.

The ability of a carrier to move goods over a specific route or network is the measure of its A)accessibility. B)dependability. C)reliability. D)capability. E)load flexibility.

Description : The ability of a carrier to move goods over a specific route or network is the measure of its A)accessibility. B)dependability. C)reliability. D)capability. E)load flexibility.

Last Answer : A)accessibility.

Which of the following refers to the degree to which a transportation mode can provide equipment and conditions appropriate for moving specific kinds of goods? A)Reliability. B)Capability C)Capacity D)Accessibility E)Frequency

Description : Which of the following refers to the degree to which a transportation mode can provide equipment and conditions appropriate for moving specific kinds of goods? A)Reliability. B)Capability C)Capacity D)Accessibility E)Frequency

Last Answer : B)Capability

Which of the following are consumer semi-durable goods? (1) Cars and television sets (2) Milk and Milk products (3) Foodgrains and other food products (4) Electrical appliance like fans and electric irons.

Description : Which of the following are consumer semi-durable goods? (1) Cars and television sets (2) Milk and Milk products (3) Foodgrains and other food products (4) Electrical appliance like fans and electric irons.

Last Answer : (3) Foodgrains and other food products Explanation: Goods which are neither indestructible nor lasting are defined as Semi Durable Goods. They fall in the category between Durable Goods and ... are clothing or preserved foods: vehicles and electronic home appliances are classified as Durable Goods.

Which of the following are consumer semi-durable goods ? (1) Cars and television sets (2) Milk and Milk products (3) Foodgrains and other food products (4) Electrical appliance like fans and electric irons.

Description : Which of the following are consumer semi-durable goods ? (1) Cars and television sets (2) Milk and Milk products (3) Foodgrains and other food products (4) Electrical appliance like fans and electric irons.

Last Answer : Foodgrains and other food products

Marketers are in a better position to establish prices when: A)there is non -price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.

Last Answer : B)they know prices charged for competing brands.

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

Last Answer : B)unsought

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

A light bulb can be considered all of the following EXCEPT A)a consumer product. B)an business-to-business product. C)either a consumer product or an industrial product. D)an industrial product if it is used to light an assembly line in a factory. E)a consumer product if it is used to light the office of the board of directors.

Description : A light bulb can be considered all of the following EXCEPT A)a consumer product. B)an business-to-business product. C)either a consumer product or an industrial product. D)an industrial product if it ... factory. E)a consumer product if it is used to light the office of the board of directors.

Last Answer : E)a consumer product if it is used to light the office of the board of directors.

If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Last Answer : D)Product quality

A computer can solve more than one kind of problem. This is related to which of the following characteristics? A) Accuracy B) Reliability C) Versatility D) Automatic

Description : A computer can solve more than one kind of problem. This is related to which of the following characteristics? A) Accuracy B) Reliability C) Versatility D) Automatic

Last Answer : Answer : C

The term GIGO is related to A) Accuracy B) Reliability C) Versatility D) Automatic

Description : The term GIGO is related to A) Accuracy B) Reliability C) Versatility D) Automatic

Last Answer : Answer : A

A computer has very low failure rate because it uses electronic components. It produces very consistent results. This is highlighted by which of the feature of computer? A) Accuracy B) Reliability C) Versatility D) Automatic

Description : A computer has very low failure rate because it uses electronic components. It produces very consistent results. This is highlighted by which of the feature of computer? A) Accuracy B) Reliability C) Versatility D) Automatic

Last Answer : Answer : B

Once you load the suitable program and provide required data, computer does not need human intervention. This feature is known as A) Accuracy B) Reliability C) Versatility D) Automatic

Description : Once you load the suitable program and provide required data, computer does not need human intervention. This feature is known as A) Accuracy B) Reliability C) Versatility D) Automatic

Last Answer : Answer : D

Computer is free from tiresome and boardroom. We call it A) Accuracy B) Reliability C) Diligence D) Versatility

Description : Computer is free from tiresome and boardroom. We call it A) Accuracy B) Reliability C) Diligence D) Versatility

Last Answer : Answer : C

The capacity to perform multiple tasks simultaneously is termed as ______ (A) Diligence (B) Versatility (C) Reliability (D) All of the Above

Description : The capacity to perform multiple tasks simultaneously is termed as ______ (A) Diligence (B) Versatility (C) Reliability (D) All of the Above

Last Answer : (B) Versatility

Which of the following is/are characteristics of Computer? (A) Diligence (B) Versatility (C) Reliability (D) All of the Above

Description : Which of the following is/are characteristics of Computer? (A) Diligence (B) Versatility (C) Reliability (D) All of the Above

Last Answer : (D) All of the Above

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Last Answer : B)overall objectives; marketing objectives

Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Description : Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Last Answer : A)help direct and structure the selection of a final price.

Ethics are defined by: A)marketers. B)peers. C)individuals. D)society. E)legislation.

Description : Ethics are defined by: A)marketers. B)peers. C)individuals. D)society. E)legislation.

Last Answer : C)individuals.

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Last Answer : D)Television

When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

Last Answer : B)develop pricing objectives.

The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Last Answer : C)customers

Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases

Description : Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases

Last Answer : C)advertising expense

Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

Last Answer : D)sales

When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

Last Answer : C)exploratory studies