Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

Beauticians find it difficult to market their product because the customer must be
involved in the production of the product (i.e., the facial). This problem illustrates which
one of the following unique features of services?
A)Intangibility
B)Inseparability
C)Perishability
D)Heterogeneity
by

1 Answer

Answer :

B)Inseparability
by

Related questions

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A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

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Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.

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he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

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Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

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Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

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