Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.

Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar,  Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and  Nibs.This example best illustrates Hershey's product mix
A)width.
B)depth.
C)length.
D)volume.
by

1 Answer

Answer :

B)depth.
by

Related questions

Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.

Description : Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.

Last Answer : A)width

Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width

Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width

Last Answer : C)product mix depth

Do they make reeses peanut butter cups with dark chocolate instead of milk chocolate?

Description : Do they make reeses peanut butter cups with dark chocolate instead of milk chocolate?

Last Answer : answer:They aren’t listed on the official product page, but there are special edition Dark Knight Dark chocolate ones shaped like Bats. They also come in and out of special edition availability every now and then, You can also bake them yourself with this recipe if you feel creative.

Was anyone ever able to find the Dark Knight (dark chocolate) Reese's Peanut Butter Cups?

Description : Was anyone ever able to find the Dark Knight (dark chocolate) Reese's Peanut Butter Cups?

Last Answer : answer:Grocery stores. Gas stations. Blockbuster Video. Movie Theaters. God I hate Ask-public sometimes. (Stops following)

What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size

Description : What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size

Last Answer : D)Width

Has anyone tried the Hershey's Kisses---Candy Corn Kiss?

Description : Has anyone tried the Hershey's Kisses---Candy Corn Kiss?

Last Answer : answer:lol. I haven’t. I guess I might. What a question.

The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.

Last Answer : B)features in each brand

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

Is it really true that there is no wrong way to eat a Reese's Peanut Butter Cup?

Description : Is it really true that there is no wrong way to eat a Reese's Peanut Butter Cup?

Last Answer : Oh there’s a wrong way. A very wrong way. They just won’t tell you about it till its too late….

Why is the chocolate at the bottom of a Reese's Peanut Butter Cup often melty?

Description : Why is the chocolate at the bottom of a Reese's Peanut Butter Cup often melty?

Last Answer : answer:My guess is that the oils in the peanut butter sink down into the bottom of the chocolate and cause it to seem melted But I DO freeze mine so i never have this problem :)

Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so many people need. No other shop in the area seems to provide this combination. Ken is trying to use ------ to support his request for a loan to start such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

Description : Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so ... such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

Last Answer : D)retail positioning

Peanut Butter Kisses?

Description : Peanut Butter Kisses?

Last Answer : Ingredients1 3/4 cup flour1/2 cup sugar1/2 cup brown sugar1/2 cup butter1/2 cup peanut butter1 teaspoon baking soda1 teaspoon vanilla1/2 teaspoon salt1 each egg2 tablespoon milk1 pk hersheys ... crunchy cookies replace butter with shortening, but other wise the butter makes them nice and chewy.

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Last Answer : C)Scrambled merchandising

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Last Answer : C. product line length

The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency

Last Answer : C. Depth

The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height

Last Answer : C. Depth

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Last Answer : C)Sales promotion

When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification

Description : When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification

Last Answer : E)horizontal diversification

Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Last Answer : B)leadership

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Is it a bad idea to drop peanut butter cups or other small candies into a cake you're going to stack?

Description : Is it a bad idea to drop peanut butter cups or other small candies into a cake you're going to stack?

Last Answer : We put together multilayer wedding cakes, by using dowel rods in the cake to support the weight, and each layer on its own cardboard separator.

How many cups are in Jif peanut butter?

Description : How many cups are in Jif peanut butter?

Last Answer : Need answer

The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Last Answer : A. width of product mix

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Last Answer : A. Consistency

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Last Answer : D)marketing strategy.

Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

Is there such a thing as a five finger Kit Kat?

Description : Is there such a thing as a five finger Kit Kat?

Last Answer : I believe there used to be 5-fingered Kit Kats, but they have since been discontinued. And yes, there are Kit Kats sold in the US. :)

Is there such a thing as a five finger Kit Kat?

Description : Is there such a thing as a five finger Kit Kat?

Last Answer : I believe there used to be 5-fingered Kit Kats, but they have since been discontinued. And yes, there are Kit Kats sold in the US. :)

How long can you freeze Reese's candy?

Description : How long can you freeze Reese's candy?

Last Answer : What is the answer ?

Some banks have increased their market share by offering accounts especially for children. This example illustrates the __________ growth strategy. A)market penetration B)market development C)diversified D)horizontal diversification E)conglomerate diversification

Description : Some banks have increased their market share by offering accounts especially for children. This example illustrates the __________ growth strategy. A)market penetration B)market development C)diversified D)horizontal diversification E)conglomerate diversification

Last Answer : B)market development

Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

Description : Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

Last Answer : D)facilitating agencies

Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

Description : Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : B)Inseparability

Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Description : Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : C)Perishability

Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items that make up a particular society. C)a measure of a nation's economic standing. D)quotas on imports and stringent health and safety requirements. E)the stability of the government.

Description : Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items ... )quotas on imports and stringent health and safety requirements. E)the stability of the government.

Last Answer : B)the concepts, values, and tangible items that make up a particular society.

nstrument used for measuring the depth & width of ploughing : A. penetrometer B. width meter C. depth meter D. width and depth meter

Description : nstrument used for measuring the depth & width of ploughing : A. penetrometer B. width meter C. depth meter D. width and depth meter

Last Answer : A. penetrometer

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep

Description : A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep

Last Answer : E)narrow and deep

Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Last Answer : C)line

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Last Answer : D)line.

Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Description : Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Last Answer : A)a product item

How many cups of chocolate chip equal 1 Hershey bar?

Description : How many cups of chocolate chip equal 1 Hershey bar?

Last Answer : Need answer

Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel. This illustrates ________ pricing. A)seasonal B)demand -oriented C)competitive D)markup

Description : Delta Airlines prices its tickets so that it is less expensive to travel on weekends than during the week when there is heavy business travel. This illustrates ________ pricing. A)seasonal B)demand-oriented C)competitive D)markup

Last Answer : B)demand-oriented

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Description : The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : D)Heterogeneity

Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A)emphasising tangible cues in promoting the service. B)personal selling of the service. C)utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Description : Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A) ... utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Last Answer : A)emphasising tangible cues in promoting the service.

Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a temporary price reduction, or to stimulate the purchase of an item in quantities that are considered larger than those usually purchased. What is this sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Description : A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Last Answer : C)innovative benefits to consumers.

When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Description : When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Last Answer : D)Trial

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion