Consumers look closely at service quality when comparing competing services because
A)they perceive all services to be essentially the same.
B)all services are priced about the same.
C)quality is the only relevant service characteristic.
D)services are very difficult to evaluate.
A)they perceive all services to be essentially the same.
B)all services are priced about the same.
C)quality is the only relevant service characteristic.
D)services are very difficult to evaluate.