The main reason for establishing sales territories to
1. secure optimum market coverage
2. reduce selling expenses
3. facilitate planning and control of selling
operations
4. improve sales force performance and morale
5. none of these

1 Answer

Answer :

secure optimum market coverage

Related questions

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Last Answer : tighten its control over distribution of its products

Description : A common practice in evaluating a salesperson is for sales management to compare the salesperson's performance with the performance of other salespersons operating under similar selling conditions or to ... force. C)the amount of new business generated. D)current performance with past performance.

Last Answer : D)current performance with past performance.

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

Last Answer : A)tighten its control over distribution of its products.

Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All the above 5. None of these

Last Answer : It is an intangible state

Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All of the above 5. None of the above

Last Answer : It is an intangible state

Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

Last Answer : align objectives with the organization's overall objectives

Description : Jose Suarez has been promoted to sales manager at a new firm and is trying to come up with a sales -force compensation method. He would like to have selling expenses relate directly to ... B)Straight salary C)Straight salary plus generous fringe benefits D)Straight commission E)Salary plus a bonus

Last Answer : D)Straight commission

Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Last Answer : Level of the budgeted expenses

Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.

Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Description : Mr. (A) is a manager in a manufacturing company, he attempts to establish a culture of quality affecting the attitudes and actions of every employee and relies on a workforce that wants to ... Management ; (b) Knowledge management ; (c) Operations Management (d) Management of Information System

Last Answer : (c) Operations Management

Description : When exporting some common pitfalls include: A. failure to use an export management company B. failure to print service, sales, and warranty messages in local languages C. chasing orders around the ... orderly growth D. failure to consider licensing or joint venture agreements E. all of the above

Last Answer : E. all of the above

Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Last Answer : Marketing Control

Description : Which of the following is considered a primary reason for creating an internal audit department? a. To safeguard resources entrusted to the organization. b. To evaluate and improve the ... 's decision making. d. To relieve management of the responsibility for establishing effective controls

Last Answer : To evaluate and improve the effectiveness of control processes.

Description : What advantage is there for an enterprise to adopt a virtual private cloud model? A. Reduce costs by adopting a flexible pricing model for the entire operation. B. Reduce infrastructure ... such as security and performance since the entire infrastructure will be managed within the IT department.

Last Answer : Manage sensitive data in a compliant and secure manner and benefit from flexible pricing models for select services or infrastructure.

Description : Income from operations is gross profit less a. administrative expenses. b. operating expenses. c. other expenses and losses. d. selling expenses.

Last Answer : b. operating expenses.

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Description : Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force

Last Answer : a firm's buying centre

Description : Arrange the following Steps of selling process in a proper order in order to help the sales man ? o I. Approach o II. Presentation and demonstration o III. Prospecting and qualifying o IV. Closing sales and follow-up o V. ... 3. I, II, V, III, IV 4. II, I, III, V, IV 5. None of these

Last Answer : I, II, III, IV, V

Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : SWOT Stands for ______________ 1. Strength, Weakness, Opportunities and Threats 2. Selling, Willing, Opening and Treating 3. Sales, Winning, Opportunity and Team 4. Sales, Weakness, Opportunity and Team 5. None of these

Last Answer : Strength, Weakness, Opportunities and Threats

Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these

Last Answer : it eliminates the need for sales personnel

Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these

Last Answer : personal selling

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Last Answer : keeping customers satisfied

Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling

Last Answer : publicity

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

Last Answer : advertising and sales promotion

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

Description : The main disadvantage of 'Radio' as an Advertisement medium is ____________ 1. No visual information 2. Narrow coverage 3. High cost 4. All of these 5. None of these

Last Answer : No visual information

Description : Sales Promotion Includes ___ Advertise  Publicity  Selling  All of the above

Last Answer : All of the above

Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling

Last Answer : C. Customer novice

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : Sales Promotion Includes:  A. Selling  B. Publicity  C. Advertise  D. All of the above

Last Answer : D. All of the above

Description : Sales Promotion Includes are:  A. Advertise  B.Publicity  C.Selling  D.All of the above

Last Answer : D.All of the above

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : Sales Promotion Includes ____.  Advertise  Publicity  Selling  All of the above

Last Answer :  All of the above

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

Description : Pick out the wrong statement. (A) Gross margin = net income - net expenditure (B) Net sales realisation (NSR) = Gross sales - selling expenses (C) At breakeven point, NSR is more than the total production cost (D) Net profit = Gross margin - depreciation - interest

Last Answer : (C) At breakeven point, NSR is more than the total production cost

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

Description : The most important criterion in determining whether conflict is functional or dysfunctional is: (a) overall morale. (b) turnover rates. ; (c) absenteeism levels. ; (d) group performance.

Last Answer :  (d) group performance.

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning

Last Answer : preparing

Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these

Last Answer : Consumer tastes

Description : Which of the following matters would an auditor most likely consider when establishing the scope of the audit? a. Audit areas where there is a higher risk of material misstatement. ... status of audit work throughout the engagement and the expected deliverables resulting from the audit procedures.

Last Answer : The expected audit coverage, including the number and locations of the entity's components to be included.

Description : Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These ... process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

Last Answer : A)the marketing control process.

Description : Underwriting in terms of shares means 1. Agreeing to purchase shortfall of shares in a company in case of undersubscription 2. Selling shares at a discount 3. Purchasing property at less than market price 4. a and b 5. None of these

Last Answer : Agreeing to purchase shortfall of shares in a company in case of undersubscription

Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Last Answer : facilitating satisfying exchange relationships

Description : If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ____________ market 1. reseller 2. business 3. government 4. service 5. none of these

Last Answer : business