Exterior and interior characteristics such as layout, displays, colour, and lighting are elements of which one of the following issues that affect retailing objectives? A)Services B)Atmospherics C)Location D)Environment E)Store image

Exterior and interior characteristics such as layout, displays, colour, and lighting are
elements of which one of the following issues that affect retailing objectives?
A)Services
B)Atmospherics
C)Location
D)Environment
E)Store image
by

1 Answer

Answer :

B)Atmospherics
by

Related questions

13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Description : 13) Which of the following is the least flexible of the strategic retailing issues? A)Atmosphere B)Scrambled merchandising C)Retail positioning D)Store image E)Location

Last Answer : E)Location

The physical elements in a store's design that appeal to customers' emotions are collectively termed A)imaging B)atmospherics C)ambience D)positioning

Description : The physical elements in a store's design that appeal to customers' emotions are collectively termed A)imaging B)atmospherics C)ambience D)positioning

Last Answer : B)atmospherics

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Last Answer : C)Scrambled merchandising

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Retailing is BEST characterised or definedA)as transactions in which the buyer intends to consume the product through personal, family, or household use. B)by arrangements whereby a supplier grants a dealer the right to sell products in exchange for some type of consideration. C)as transactions in which the purchaser intends to use the product for resale or for general business operations. D)by exchanges that take place only in a store or service establishment.

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Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.

Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them to buy. C)location is the major determinant of store image. D)location determines the trading area from which the store must draw its customers. E)convenient location is an essential customer service.

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Last Answer : D)location determines the trading area from which the store must draw its customers.

Price -Rite Carpets is located out -of- town, in a large, low -cost single storey building with no window displays and takes a minimilist approach to store ambiance and customer service. The Price -Rite store is an example of a: A)discount shed. B)warehouse club. C)speciality store. D)convenience store.

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Last Answer : A)discount shed

Taking into consideration everything from interior to exterior, location, etc., what do you like and what do you not like about your present home?

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An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, stated in precise and measurable terms. C)form in which the basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

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Last Answer : D)broad objectives of the advertising campaign.

Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Description : Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Last Answer : B)It is often the only part of the advertisement that is read.

The first step in planning a marketing research project is: A)conducting a cost/benefit analysis B)searching the environment C)defining and locating problems D)assessing organisation resources E)defining goals and objectives

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Last Answer : C)defining and locating problems

Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

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Last Answer : C)online retailing.

Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

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Last Answer : B)franchising

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

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Direct marketing and automatic vending are examples of A)off-premise retailing. B)portfolio retailing. C)nonstore retailing. D)off-price retailing. E)direct retailing.

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Last Answer : C)nonstore retailing.

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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All of the following are social responsibility issues related to the environment, or green marketing, EXCEPT; A)water pollution. B)air pollution. C)conservation. D)land pollution. E)safety and health.

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Last Answer : E)safety and health.

Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages

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Last Answer : D)resources

Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

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The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

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Last Answer : B)it eliminates the need for sales personnel.

All of the following are types of direct marketing except A) direct -response marketing. B) direct selling. C) television home shopping. D) online retailing.

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Last Answer : B) direct selling.

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

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Last Answer : C)retail positioning

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: A)licensing. B)retailing. C)franchising. D)wholesaling.

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Which one of the following is NOT a form of direct marketing? A)catalogue retailing. B)telemarketing. C)personal selling. D)direct mail.

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Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance calls on company phones. Joan observes that employees do not engage in such practices at her new company. What Joan sees could best be described as a difference in A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals.

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Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

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Last Answer : A)trade shows.

Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point -of-purchase displays D)packaging E)telemarketing

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Why should a benchmark statement be included in advertising objectives? A)The shareholders always like to see where a company is in relation to competition. B)It gives an indication of how the advertising message might best be presented. C)Without a reference point, it is difficult to determine to what degree the objectives have been accomplished. D)The objectives become more easily attainable when such a statement is included.

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A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

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A marketer that wanted to include detailed explanations in advertisements would be most likely to use A)radio B)television. C)outdoor displays. D)magazines.

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Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Description : Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Last Answer : B)illustration and the layout.

The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

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Last Answer : D)layout.

The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

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Last Answer : B)copy.

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

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. At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as A. Inseparability B. Intangibility C. Heterogeneity D. Perishability E. Dependency

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Last Answer : D. Perishability

A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

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Last Answer : B)price

Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so many people need. No other shop in the area seems to provide this combination. Ken is trying to use ------ to support his request for a loan to start such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning

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Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

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Last Answer : C)are psychological forces that may influence consumers'behaviour

9) American Express implements a programme of calling its current cardholders to find out what, if any, changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following A)production B)sales C)marketing D)social

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Last Answer : C)marketing

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

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Last Answer : A)Demographic

A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

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exterior lighting and track lighting with solar?

Description : exterior lighting and track lighting with solar?

Last Answer : Exterior lighting works a whole lot better when it is hardwired. Solar powered units often do not work for very long at all.

"Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

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Last Answer : E)a trial close

While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money in the system. B)are usually caused by increased distribution costs. C)can have a negative impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

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Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

Description : Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

Last Answer : C)Personal selling

12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

Description : 12) Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion

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If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

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Last Answer : A)full -service wholesaler