Why should a benchmark statement be included in advertising objectives? A)The shareholders always like to see where a company is in relation to competition. B)It gives an indication of how the advertising message might best be presented. C)Without a reference point, it is difficult to determine to what degree the objectives have been accomplished. D)The objectives become more easily attainable when such a statement is included.

Why should a benchmark statement be included in advertising objectives?
A)The shareholders always like to see where a company is in relation to competition.
B)It gives an indication of how the advertising message might best be presented.
C)Without a reference point, it is difficult to determine to what degree the objectives have
been accomplished.
D)The objectives become more easily attainable when such a statement is included.
by

1 Answer

Answer :

C)Without a reference point, it is difficult to determine to what degree the objectives have
been accomplished.
by

Related questions

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