Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour
Last Answer : C)are psychological forces that may influence consumers'behaviour
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor ... A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics
Last Answer : E)Market characteristics
Description : According to the text, marketers may classify their products as all of the following except A)dogs. B)cash contributors. C)problem children. D)stars. E)cash cows.
Last Answer : B)cash contributors.
Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.
Last Answer : D)Honey is a prestige good.
Description : Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.
Last Answer : D)reliability.
Description : Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity
Last Answer : C)Perishability
Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout
Last Answer : B)phase-out
Description : JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces
Last Answer : A) Political and legal forces
Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis
Last Answer : D)environmental analysis
Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions
Last Answer : B)marketing environment
Description : Ethics are defined by: A)marketers. B)peers. C)individuals. D)society. E)legislation.
Last Answer : C)individuals.
Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.
Last Answer : B)They must be detailed enough to take into account every possible situation.
Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.
Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc
Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.
Last Answer : C)complexity and variability.
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals
Last Answer : D)Television
Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.
Last Answer : B)they know prices charged for competing brands.
Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives
Last Answer : B)overall objectives; marketing objectives
Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.
Last Answer : B)develop pricing objectives.
Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow
Last Answer : D)Product quality
Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.
Last Answer : B)a media plan
Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.
Last Answer : C)customers
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases
Last Answer : C)advertising expense
Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases
Last Answer : D)sales
Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research
Last Answer : C)exploratory studies
Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative
Last Answer : C)casual
Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes
Last Answer : C)disposable income
Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends
Last Answer : D)it is a ready source of buying power
Description : To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management
Last Answer : B)environmental scanning and analysis
Description : Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C ... change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.
Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.
Description : Consumers' service expectations are influenced by advertising, word-of-mouth communication, and A)recommendations from friends. B)past experiences with the service. C)news stories about the service. D)the tangibles of the service.
Last Answer : B)past experiences with the service.
Description : Which one of the following is MOST likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups? A)Canned peaches B)Instant coffee C)Jeans D)Bed linen E)Soap
Last Answer : C)Jeans
Description : What are the criteria to recognise as a National political party in India? -SST 10th
Last Answer : A party that wins 6% of total votes cast in the elections for Lok Sabha or Assembly Elections in four states and wins at least four seats in the Lok Sabha is called a national party.
Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.
Last Answer : B)promote more ways in which consumers can use the product.
Description : A student who is mentally retarded, cannot follow your lecture and sit in a deaf and dumb manner, when you recognise him, what will you do? Options: A) Make your lecture very simple and spare some extra ... ) You attempt in such a manner that he leaves your class D) You do not support him at all
Last Answer : A) Make your lecture very simple and spare some extra time for him
Description : A 'Market Economy' is one which - (1) is controlled by the Government (2) is free from the Government control (3) in influenced by international market forces (4) All of these
Last Answer : (2) is free from the Government control Explanation: A market economy is an economic system in which economic decisions and the pricing of goods and services are guided solely by the ... little government intervention or central planning. The United States is the world's premier market economy
Description : A ‘Market Economy’ is one which (1) is controlled by the Government (2) is free from the Government control (3) in influenced by international market forces (4) All of these
Last Answer : is free from the Government control
Description : marketers generally view ____ as the minimum price a product can be sold for. -General Knowledge
Last Answer : Marketers generally view costs as the minimum price a product can be sold for.
Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these
Last Answer : consumer convenience products
Description : The contribution of Konrad Zuse was long ignored because A) He made the computers secretly B) his computers were very complicated and it took time for the people to recognize its power C) of political reasons. He was German. D) All of the above
Last Answer : Answer : C
Description : What were the steps taken by the government of Belgium to accommodate different ethnic groups? (a) Constitution prescribes that the number of Dutch and French speaking ministers should be equal in the central government. (b) The government ... and (b) 2(b) and (c) 3 (c) and (d) 4 (a) and (d)
Last Answer : 4 (a) and (d)
Description : Why should a benchmark statement be included in advertising objectives? A)The shareholders always like to see where a company is in relation to competition. B)It gives an indication of how ... have been accomplished. D)The objectives become more easily attainable when such a statement is included.
Last Answer : C)Without a reference point, it is difficult to determine to what degree the objectives have been accomplished.
Description : Products that are used directly in the production of a final product but are not easily identifiable are categorised as A)accessory products. B)component parts. C)consumable supplies. D)assembly components. E)process materials
Last Answer : E)process materials