A business that allows a condition or potential problem to go unresolved until the public learn about it is using the ----- strategy. A)accommodation B)proactive C)defence D)reaction

A business that allows a condition or potential problem to go unresolved until the public
learn about it is using the ----- strategy.
A)accommodation
B)proactive
C)defence
D)reaction
by

1 Answer

Answer :

D)reaction
by

Related questions

A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional obligations linked to a problem or problems C)allows a condition or potential problem to go unresolved until the public learns about it

Description : A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional ... )allows a condition or potential problem to go unresolved until the public learns about it

Last Answer : A)assumes responsibility for its actions and responds to accusations without outside pressure

A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C)allows a condition or potential problem to go unresolved until the public learns about it D)complains that current government regulations are unfair and unfavourable

Description : A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C) ... the public learns about it D)complains that current government regulations are unfair and unfavourable

Last Answer : B)tries to minimise or avoid additional obligations linked to the problem

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Last Answer : D)Green marketing

When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Description : When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Last Answer : D)deterministic

If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Last Answer : C)proactive

The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition

Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition

Last Answer : C)Monopolistic Competition

A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the __________that influence(s) the firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Last Answer : B)marketing environment

In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to make adjustments in a dynamic market. c. monitor the other teams and then head into the areas that are not being used by the other teams. d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report. e. have a strategy in place and be ready to completely change it in round 4 if it isn’t working.

Description : In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to ... a strategy in place and be ready to completely change it in round 4 if it isn't working.

Last Answer : d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report.

Define proactive and reactive risk strategy.

Description : Define proactive and reactive risk strategy.

Last Answer : Reactive risk strategies Reactive risk strategy follows that the risks have to be tackled at the time of their occurrence. No precautions are to be taken as per this strategy. They ... their probability of occurrence, their impact after occurrence, and steps to be followed for its precaution.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." Such a strategy indicates that the videotape -unit falls into which one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Last Answer : C)Cash co

Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written so that it can be measured accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Last Answer : B)for each different marketing strategy.

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.

When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Description : When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Last Answer : E)Forward integration

Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages

Description : Corporate strategy planners are concerned with many different issues as they attempt to match the organisation's __________ with the opportunities and risks in the environment. A)strengths B)mission statement C)strategic business units D)resources E)competitive advantages

Last Answer : D)resources

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using a geographical segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Last Answer : A)concentrating its efforts on a single segment

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Last Answer : D)concentration

Accommodation has both advantages and disadvantages as a conflict resolution strategy. Parties need to carefully consider when accommodation will be helpful, or potentially harmful. Which situation is NOT an appropriate time to practice accommodation?

Description : Accommodation has both advantages and disadvantages as a conflict resolution strategy. Parties need to carefully consider when accommodation will be helpful, or potentially harmful. Which situation is NOT an appropriate time to practice accommodation?

Last Answer : When you feel as though you are being taken advantage of. apex.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate market potential and is now calculating sales potential. The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Description : Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate ... The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Last Answer : C)break down

An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number of homes planned to be built over the country next year. The manufacturer is using a ------ approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

Description : An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number ... --- approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup

Last Answer : D)buildup

The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to change prices without having to issue new price sheets. D)aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.

Description : The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to ... )aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.

Last Answer : C)allows the seller to change prices without having to issue new price sheets.

A tool that allows an advertiser to compare the costs of several vehicles within a specific medium relative to the number of persons reached by each vehicle is called a A)cost comparison indicator. B)media comparison selector. C)unit -price selector. D)cost/person index. E)vehicle/price indicator.

Description : A tool that allows an advertiser to compare the costs of several vehicles within a specific medium relative to the number of persons reached by each vehicle is called a A)cost comparison indicator. B)media comparison selector. C)unit -price selector. D)cost/person index. E)vehicle/price indicator.

Last Answer : A)cost comparison indicator.

__________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Description : __________ allows easier movement of items by fork lift trucks between internal destinations in the warehouse. A)unit loading B)piggybacking C)containerisation D)inventory management E)priority transportation

Last Answer : A)unit loading

Manual order processing A)allows the integration of order processing and production planning. B)is flexible in special situations. C)is practical for a large volume of orders. D)is the most widely used form of order processing.

Description : Manual order processing A)allows the integration of order processing and production planning. B)is flexible in special situations. C)is practical for a large volume of orders. D)is the most widely used form of order processing.

Last Answer : D)is the most widely used form of order processing.

The necessary interaction between service provider and customer that allows a service to be delivered is called A)customer contact. B)service exchange. C)marketing. D)relationship marketing.

Description : The necessary interaction between service provider and customer that allows a service to be delivered is called A)customer contact. B)service exchange. C)marketing. D)relationship marketing.

Last Answer : A)customer contact.

As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland to add tangibility to which one of the following qualities? A) experience B)credence C)search D)perishability

Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

Last Answer : C)search

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: A)difficulty in observing subjects and measuring their reactions B)failure to duplicate all the conditions that affect choices in the marketplace C)difficulty gaining the interest and attention of subjects D)its high cost in comparison with field experimentation

Description : 14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: ... the interest and attention of subjects D)its high cost in comparison with field experimentation

Last Answer : B)failure to duplicate all the conditions that affect choices in the marketplace

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

The government servant is under suspension and he is not vacate free quarter . What action should be taken in such condition a. issue order to vacate from licence fee free accommodation b issue order to charge the licence fee for free accommodation c. None of these

Description : The government servant is under suspension and he is not vacate free quarter . What action should be taken in such condition a. issue order to vacate from licence fee free accommodation b issue order to charge the licence fee for free accommodation c. None of these

Last Answer : b issue order to charge the licence fee for free accommodation

Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a transaction is completed. This method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

Last Answer : D)negotiated.

A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory management technique is called A)just -in -time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Description : A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory ... time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.

Last Answer : D)reorder point maximisation.

Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company’s obligation to maximise its positive impact and minimise irs negative impact on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.

Description : Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company's obligation to maximise its positive ... on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.

Last Answer : D)relates to individual decisions.

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

Description : The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

Last Answer : E)systems.

In essence, all organisations have two types of strategy: __________ is the strategy that the organisation decides on during the planning phase, and __________ is the strategy that actually takes place. A)planned strategy; realised strategy B)intended strategy; realised strategy C)intended strategy; implemented strategy D)planned strategy; implemented strategy

Description : In essence, all organisations have two types of strategy: __________ is the strategy that the organisation decides on during the planning phase, and __________ is the strategy that ... strategy; realised strategy C)intended strategy; implemented strategy D)planned strategy; implemented strategy

Last Answer : B)intended strategy; realised strategy

The most widely used method for analysing the performance of a marketing strategy is A)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

Last Answer : B)sales analysis.

The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

Description : The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

Last Answer : B)shared goals.

The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing implementation. C)the marketing environment changes too frequently. D)failure to realise that marketing implementation is just as important as marketing strategy.

Description : The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing ... D)failure to realise that marketing implementation is just as important as marketing strategy.

Last Answer : D)failure to realise that marketing implementation is just as important as marketing strategy.

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Last Answer : C)customers' needs

In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

Description : In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.

Last Answer : C)development or revision of marketing objectives