Edco Ltd. is preparing a written document specifying the framework and actions for implementing and controlling marketing activities. This document is called the A)profit centre. B)marketing programme. C)strategic market programme. D)strategic business plan. E)marketing plan.

Edco Ltd. is preparing a written document specifying the framework and actions for
implementing and controlling marketing activities. This document is called the
A)profit centre.
B)marketing programme.
C)strategic market programme.
D)strategic business plan.
E)marketing plan.
by

1 Answer

Answer :

E)marketing plan.
by

Related questions

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2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

If Master Foods Ltd knows that its market share in Ireland has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process? A)hypothesis development B)symptom identification C)problem identification D)data interpretation

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Last Answer : All of the above

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Which of the following is NOT a purpose of a marketing plan? A)it specifies how resources are to be allocated B)it co -ordinates marketing and production activities C)it assigns responsibilities, tasks and timing D)it assists in management

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Last Answer : B)most efforts of the organisation

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The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

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Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

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Last Answer : B)marketing mix

Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written so that it can be measured accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

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Last Answer : E)Detailed enough for marketing strategy implementation

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9) American Express implements a programme of calling its current cardholders to find out what, if any, changes they would like to see in the services provided. The firm is exhibiting characteristics associated with which of the following A)production B)sales C)marketing D)social

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A __________ is created when a company matches its distinctive competency to the opportunities it has discovered in the market. A)market opportunity B)market requirement C)competitive advantage D)strategic window E)competitive opportunity

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Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

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Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

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In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

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The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

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