Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Marketers have traditionally classified products on the basis of three characteristics:  ________, tangibility, and use.  
A. Customer value hierarchy  
B. Expected
C. Augmented
D. Durability
by

1 Answer

Answer :

D. Durability
by

Related questions

The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Last Answer : C. Customer value-hierarchy

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Last Answer : B. Convenience

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Last Answer : D. value delivery network

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Last Answer : C)traditionally classified according to their characteristics and intended uses.

Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the question, “What is the buyer really buying?” a. actual product b. augmented product augmented product c. core benefit d. co-branding

Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding

Last Answer : c. core benefit

The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Last Answer : D. Product features and quality

ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

Marketers operate in which marketplaces: A. Consumer and business B. Global and non-profit C. a & b both D. None of the above

Description : Marketers operate in which marketplaces: A. Consumer and business B. Global and non-profit C. a & b both D. None of the above

Last Answer : C. a & b both

Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Description : Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : A. percentage of sales method

Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Last Answer : A. pull strategy

Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Last Answer : A. direct channel

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Last Answer : C. product line length

A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible

Description : A Bank supplies products that fall primarily at which of the following points on the tangibility continuum? A) Totally tangible B) Tangibly dominant C) Neutral D) Intangibly dominant E) Totally intangible

Last Answer : D) Intangibly dominant

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

The right to ________ is the right to be protected against products, production processes and service hazardous to life A. Redress B. Choose C. Be informed D. Safety

Description : The right to ________ is the right to be protected against products, production processes and service hazardous to life A. Redress B. Choose C. Be informed D. Safety

Last Answer : D. Safety

Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Last Answer : E. Are less price sensitive to

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

The responsibility centers, for control purposes, may be classified into _____ types. A. Five B. Three C. Four D. None of the above

Description : The responsibility centers, for control purposes, may be classified into _____ types. A. Five B. Three C. Four D. None of the above

Last Answer : B. Three

It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Sonia contracts with Anshul to buy a necklace, believing it is made of pearls whereas in fact it is made of imitation pearls of no value. Anshul knows that Sonia is mistaken and takes no steps to correct the error. Now Sonia wants to cancel the contract on the basis of fraud. Which of the following statement is correct? A. Sonia can cancel the contract alleging fraud B. Sonia cannot cancel the contract C. Sonia can cancel the contract alleging undue influence D. Sonia can claim damages

Description : Sonia contracts with Anshul to buy a necklace, believing it is made of pearls whereas in fact it is made of imitation pearls of no value. Anshul knows that Sonia is mistaken and takes no steps ... the contract C. Sonia can cancel the contract alleging undue influence D. Sonia can claim damages

Last Answer : B. Sonia cannot cancel the contract

A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Last Answer : C. Economic environment

Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Description : Quality modifications are changes that relate to a product's A)dependability and durability. B)effectiveness and versatility. C)reliability and value. D)value and durability.

Last Answer : A)dependability and durability

Traditionally, waste heat of low temperature range ________ has not been used for electricitygeneration despite efforts by ORC companies, mainly because the Carnot efficiency is rather low. a) 0-250 °C b) 0-150 °C c) 0-200 °C d) 0-120 °C

Description : Traditionally, waste heat of low temperature range ________ has not been used for electricitygeneration despite efforts by ORC companies, mainly because the Carnot efficiency is rather low. a) 0-250 °C b) 0-150 °C c) 0-200 °C d) 0-120 °C

Last Answer : 0-120 °C

In the case of financial enterprises, the cash flow resulting from interest and dividend received and interest paid should be classified as cash flow from A. Operating activities B. Financing activities C. Investing activities D. None of the above

Description : In the case of financial enterprises, the cash flow resulting from interest and dividend received and interest paid should be classified as cash flow from A. Operating activities B. Financing activities C. Investing activities D. None of the above

Last Answer : A. Operating activities

When a fixed asset is bought as hire purchase, interest element is classified under ______ and loan element is classified under________. A. Operating activities, financing activities B. Financing activities, investing activities C. Investing activities, operating activities D. None of the above

Description : When a fixed asset is bought as hire purchase, interest element is classified under ______ and loan element is classified under________. A. Operating activities, financing activities B. ... activities, investing activities C. Investing activities, operating activities D. None of the above

Last Answer : B. Financing activities, investing activities

As per Accounting Standard-3, Cash Flow is classified into A. Operating activities and investing activities B. Investing activities and financing activities C. Operating activities and financing activities D. Operating activities, financing activities and investing activities

Description : As per Accounting Standard-3, Cash Flow is classified into A. Operating activities and investing activities B. Investing activities and financing activities C. Operating activities and financing activities D. Operating activities, financing activities and investing activities

Last Answer : D. Operating activities, financing activities and investing activities

Method of managing advertising budget at level company can have money for is classified as A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Description : Method of managing advertising budget at level company can have money for is classified as A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : B. affordable method

Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Last Answer : B. push strategy

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution

Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution

Last Answer : D. exclusive distribution

In marketing channels, conflict occurs in marketing channels working at same level is classified as A. steep conflict B. slope conflict C. vertical conflict D. horizontal conflict

Description : In marketing channels, conflict occurs in marketing channels working at same level is classified as A. steep conflict B. slope conflict C. vertical conflict D. horizontal conflict

Last Answer : D. horizontal conflict

Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network

Description : Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network

Last Answer : B. supply chain management

The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Last Answer : A. width of product mix

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Last Answer : A. promotional pricing

According to enforceability, the contracts may be classified as A. Valid contracts. B. Void contracts. C. Voidable contracts. D. All of the above.

Description : According to enforceability, the contracts may be classified as A. Valid contracts. B. Void contracts. C. Voidable contracts. D. All of the above.

Last Answer : D. All of the above.

The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: A. Product Cost B. Product Value C Product need D Product Satisfaction

Description : The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: A. Product Cost B. Product Value C Product need D Product Satisfaction

Last Answer : B. Product Value

Better products, Better value, Better living"• is the mission statement of which company: A. VICCO B. HUL C. P&G D. NIRMA

Description : Better products, Better value, Better living"• is the mission statement of which company: A. VICCO B. HUL C. P&G D. NIRMA

Last Answer : D. NIRMA

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made prior to any other marketing strategy consideration. B)physical distribution costs often rise as customer service requirements decrease. C)over 75 percent of all marketing costs are associated with physical distribution expenditures. D)no single distribution system is ideal for all situations and target markets.

Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.

Last Answer : D)no single distribution system is ideal for all situations and target markets.

Explain the criteria for selection of construction materials for different civil engineering Structures on basis of their strength and durability

Description : Explain the criteria for selection of construction materials for different civil engineering Structures on basis of their strength and durability

Last Answer : The material must be selected for their ability to support the loads imposed by the building over the whole life of the building. An appropriate structural system and correct selection of ... of the building. The construction material should have sufficient strength to carry the prescribed load.

A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Last Answer : C)actual product