In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above

In marketing, ______ is the focal point.
A. Profit
B. Sales
C. Customer
D. All of the above
by

1 Answer

Answer :

C. Customer
by

Related questions

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Which of the following statements are true? A. P/V Ratio can never be used to measure break-even point B. Higher the P/V ratio less will be the profit and vice versa C. Concept of P/V ratio is also used to determine profit at a given volume of sales D. All of the above

Description : Which of the following statements are true? A. P/V Ratio can never be used to measure break-even point B. Higher the P/V ratio less will be the profit and vice versa C. Concept of P/V ratio is also used to determine profit at a given volume of sales D. All of the above

Last Answer : C. Concept of P/V ratio is also used to determine profit at a given volume of sales

Using equation method, Break-even point is calculated as A. Sales = Variable expenses + Fixed expenses + Profit B. Sales = Variable expenses + Fixed expenses - Profit C. Sales = Variable expenses - Fixed expenses + Profit D. None of the above

Description : Using equation method, Break-even point is calculated as A. Sales = Variable expenses + Fixed expenses + Profit B. Sales = Variable expenses + Fixed expenses - Profit C. Sales = Variable expenses - Fixed expenses + Profit D. None of the above

Last Answer : A. Sales = Variable expenses + Fixed expenses + Profit

ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Last Answer : D. approach

Sales for desired profit is measured as A. (Fixed cost + profit)/ (P/V Ratio) B. (Fixed cost + profit) * (P/V Ratio) C. (Fixed cost - profit)/ (P/V Ratio) D. None of the above

Description : Sales for desired profit is measured as A. (Fixed cost + profit)/ (P/V Ratio) B. (Fixed cost + profit) * (P/V Ratio) C. (Fixed cost - profit)/ (P/V Ratio) D. None of the above

Last Answer : A. (Fixed cost + profit)/ (P/V Ratio)

Profit-Volume ratio is also known as A. Contribution ratio B. Contribution/Sales ratio C. Marginal Income percentage D. All of the above

Description : Profit-Volume ratio is also known as A. Contribution ratio B. Contribution/Sales ratio C. Marginal Income percentage D. All of the above

Last Answer : D. All of the above

In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If the volume of sales and output is equal in a period, profit will be same in absorption costing and marginal costing. C. Both a and b D. None of the above

Description : In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If ... same in absorption costing and marginal costing. C. Both a and b D. None of the above

Last Answer : C. Both a and b

While computation of profit in marginal costing A. Total marginal cost is deducted from total sales revenues B. Total marginal cost is added to total sales revenues C. Fixed cost is added to contribution D. None of the above

Description : While computation of profit in marginal costing A. Total marginal cost is deducted from total sales revenues B. Total marginal cost is added to total sales revenues C. Fixed cost is added to contribution D. None of the above

Last Answer : A. Total marginal cost is deducted from total sales revenues

Sales margin variance due to sales quantities is measured as A. Standard profit - Revised standard profit B. Revised standard profit - Budgeted profit C. Standard profit + Revised standard profit D. Revised standard profit + Budgeted profit

Description : Sales margin variance due to sales quantities is measured as A. Standard profit - Revised standard profit B. Revised standard profit - Budgeted profit C. Standard profit + Revised standard profit D. Revised standard profit + Budgeted profit

Last Answer : B. Revised standard profit - Budgeted profit

Gross profit ratio is calculated by A. (Gross Profit/Gross sales)*100 B. (Gross Profit/Net sales)*100 C. (Net Profit/Gross sales)*100 D. None of the above

Description : Gross profit ratio is calculated by A. (Gross Profit/Gross sales)*100 B. (Gross Profit/Net sales)*100 C. (Net Profit/Gross sales)*100 D. None of the above

Last Answer : B. (Gross Profit/Net sales)*100

Gross Profit ratio is also termed as A. Gross Profit Margin B. Gross Margin to net sales C. Both a and b D. All of the above

Description : Gross Profit ratio is also termed as A. Gross Profit Margin B. Gross Margin to net sales C. Both a and b D. All of the above

Last Answer : C. Both a and b

Under ……………marketing every customer is treated as unique. A. Word of mouth B. viral C. guerilla D. one-on-one

Description : Under ……………marketing every customer is treated as unique. A. Word of mouth B. viral C. guerilla D. one-on-one

Last Answer : D. one-on-one

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Last Answer : D. value delivery network

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company

Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company

Last Answer : B. Entire marketing mix

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion

Last Answer : B. Social marketing

Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.

Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.

Last Answer : D. The promotion mix.

According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Last Answer : B. Internet sales

Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages

Description : Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages

Last Answer : A. One-to-one contacts with customers

Which of the following statements are true? A. Contribution doesn’t include fixed cost whereas profit includes fixed cost. B. Contribution is not based on the concept of marginal cost. C. Contribution above breakeven point becomes profit. D. All of the above

Description : Which of the following statements are true? A. Contribution doesn’t include fixed cost whereas profit includes fixed cost. B. Contribution is not based on the concept of marginal cost. C. Contribution above breakeven point becomes profit. D. All of the above

Last Answer : C. Contribution above breakeven point becomes profit.

Margin of safety is equal to A. Actual sales – Sales at Breakeven point B. Actual sales + Sales at Breakeven point C. Actual sales x Sales at Breakeven point D. Actual sales / Sales at Breakeven point

Description : Margin of safety is equal to A. Actual sales – Sales at Breakeven point B. Actual sales + Sales at Breakeven point C. Actual sales x Sales at Breakeven point D. Actual sales / Sales at Breakeven point

Last Answer : A. Actual sales – Sales at Breakeven point

The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

Description : The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

Last Answer : A. point of purchase promotion

From the economic system’s point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. consumer needs and wants into product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.

TQM & ISO both focuses on A. Customer B. Employee C. Supplier D. All of the above

Description : TQM & ISO both focuses on A. Customer B. Employee C. Supplier D. All of the above

Last Answer : A. Customer

Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Last Answer : C. Both (a) and (b)

Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Last Answer : B. Convenience

When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Last Answer : D. Horizontal conflict

While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Last Answer : C. Cost

Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

Last Answer : C. Customer satisfaction

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Last Answer : D. Durability

The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Last Answer : C. Customer value-hierarchy

The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Last Answer : D. Product features and quality

The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

An object nearer to a converging lens than its focal point always has a/an ______ image. a. Inverted b. The same in size c. Virtual d. Smaller size

Description : An object nearer to a converging lens than its focal point always has a/an ______ image. a. Inverted b. The same in size c. Virtual d. Smaller size

Last Answer : c. Virtual

An object nearer to a converging lens than its focal point always has a/an ______ image. ∙ a. Inverted ∙ b. The same in size ∙ c. Virtual ∙ d. Smaller size

Description : An object nearer to a converging lens than its focal point always has a/an ______ image. ∙ a. Inverted ∙ b. The same in size ∙ c. Virtual ∙ d. Smaller size

Last Answer : c. Virtual