Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages

Direct-marketing programs create ______
A. One-to-one contacts with customers
B. Frequency programs
C. Re-analysis of databases
D. New mass media messages
by

1 Answer

Answer :

A. One-to-one contacts with customers
by

Related questions

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model

Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model

Last Answer : a) Dynamic pricing

Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as………. A. Corporate vertical marketing systems B. Contractual vertical marketing systems C. Administered vertical D. None of the above

Description : Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as . A. Corporate vertical marketing ... B. Contractual vertical marketing systems C. Administered vertical D. None of the above

Last Answer : B. Contractual vertical marketing systems

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling

Last Answer : B. Internet sales

Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Last Answer : A. products in their decline stage

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel

Last Answer : B. indirect marketing channel

Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel

Last Answer : A. direct marketing channel

Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel

Last Answer : A. direct channel

In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above

Description : In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above

Last Answer : C. Customer

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.

In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated

Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated

Last Answer : B. Mass

Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration

Description : Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration

Last Answer : C. To develop brand image

The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions

Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions

Last Answer : C. Advertising

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

Who are organisational stakeholders? A. Providers of finance B. Customers C. Employees D. Community E. Government F. All of the above

Description : Who are organisational stakeholders? A. Providers of finance B. Customers C. Employees D. Community E. Government F. All of the above

Last Answer : F. All of the above

Ethics are important because A. suppliers prefer to deal with ethical companies. B. customers prefer to deal with ethical companies. C. employees prefer to deal with ethical companies. D. all of the choices.

Description : Ethics are important because A. suppliers prefer to deal with ethical companies. B. customers prefer to deal with ethical companies. C. employees prefer to deal with ethical companies. D. all of the choices.

Last Answer : D. all of the choices.

The primary stakeholders are: A. Customers. B. Suppliers. C. Shareholders. D. Creditors.

Description : The primary stakeholders are: A. Customers. B. Suppliers. C. Shareholders. D. Creditors.

Last Answer : C. Shareholders.

Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Last Answer : A. pull strategy

Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Last Answer : B. push strategy

Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Last Answer : C. Customers

The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In transaction selling, sellers provide greater service D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship

Description : The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In ... to their customers e. In transaction selling, the transaction is the beginning of a relationship

Last Answer : D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship

Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Last Answer : C. Retailer

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

Can you direct me to some good online law or medical databases?

Description : Can you direct me to some good online law or medical databases?

Last Answer : www.findlaw.com

In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Last Answer : A)marketing analysis