Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the  segments accessibility.  
a. True
b. False
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1 Answer

Answer :

b. False
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Related questions

A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Description : A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Last Answer : d. Age

In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Description : In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Last Answer : b. Customer Survey Score

Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.

For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. High End preferred Position is located in the lower left of the circle. d. Performance preferred position is located in the lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Description : For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. ... lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Last Answer : c. High End preferred Position is located in the lower left of the circle.

Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Description : Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Last Answer : b. Automation

In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

Description : In the Capstone® simulation, what are the components of a product's material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component ... , shipping and handling d. Level of automation and product reliability e. None of the above

Last Answer : b. Reliability component cost and positioning component cost

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report

Description : The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report

Last Answer : b. Market Share Report

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Description : .A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

Description : The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable ... and faster products. d. Customers want newer and faster products. e. None of the above.

Last Answer : c. Customers want smaller and faster products.

.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

Description : .Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

Last Answer : c. fine cut and rough cut

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Last Answer : a. Price and Reliability

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Description : In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Last Answer : a. Mean Time Between Failure.

Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Last Answer : b. Low end customers want the newest technology at the cheapest price.

An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

Description : An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will ... c. 40% of customers will not buy the product. d. a and b. e. a and c.

Last Answer : d. a and b.

If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Last Answer : c. accessibility drops to 0% in three years.

If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Description : If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Last Answer : c. 3

How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Description : How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Last Answer : b. Accessibility on a scale of 0 to 100%

Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Description : Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Last Answer : e. All of the Above.

Labor costs are driven by three factors: a. wage and benefit rates, automation levels, and MTBF. b. wage and benefit rates, positioning, and second shift. c. wage and benefit rates, second shift, and MTBF. d. wage and benefit rates, automation levels, and second shift. e. wage and benefit rates, second shift, and material costs.

Description : Labor costs are driven by three factors: a. wage and benefit rates, automation levels, and MTBF. b. wage and benefit rates, positioning, and second shift. c. wage and benefit rates, second ... , automation levels, and second shift. e. wage and benefit rates, second shift, and material costs.

Last Answer : d. wage and benefit rates, automation levels, and second shift.

What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Last Answer : b. customer survey.

Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Description : Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Last Answer : a. Price, Age, Positioning, Reliability

What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Description : What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Last Answer : b. Price

he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Description : he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Last Answer : b. each Product.

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Description : Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Last Answer : d. down; right

The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Description : The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Last Answer : d. all of the above.

Two points that should be considered in your strategy are a. the overall market is growing and prices are going down. b. the overall market is shrinking and prices are going down. c. the overall market is growing and it is easy to confuse unit market size with dollar market size. d. the overall market is growing and prices are going up and down. e. none of the above.

Description : Two points that should be considered in your strategy are a. the overall market is growing and prices are going down. b. the overall market is shrinking and prices are going down. c. the overall market is ... d. the overall market is growing and prices are going up and down. e. none of the above.

Last Answer : c. the overall market is growing and it is easy to confuse unit market size with dollar market size.

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

Description : Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag ... year lag between purchase and use of additional production automation. e. All of the above are true.

Last Answer : a. Teams cannot produce beyond 100% capacity.

Given a prime rate of r and a short term interest rate of r+2.5, the Bond rate is equal to (r+3.9%). a. True b. False

Description : Given a prime rate of r and a short term interest rate of r+2.5, the Bond rate is equal to (r+3.9%). a. True b. False

Last Answer : a. True

Given a prime rate of r and a short term interest rate of r+2.5, the rating is B. a. True b. False

Description : Given a prime rate of r and a short term interest rate of r+2.5, the rating is B. a. True b. False

Last Answer : a. True

After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False

Description : After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False

Last Answer : a. True

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Description : Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Last Answer : c. R&D

The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Description : The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Last Answer : a. +0.7 performance, -0.7 size

What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

Description : What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway ... of the product's new location to an existing product in your company's line. e. The labor strike.

Last Answer : The labor strike.

Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Description : Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Last Answer : c. 8

TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products. c. improve business procedures and product quality, resulting in improved efficiencies and costs structures. d. improve product quality resulting in improved cost structures. e. improve product quality and business procedures.

Description : TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, ... quality resulting in improved cost structures. e. improve product quality and business procedures.

Last Answer : b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products.

Process Management Initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products. c. improve business procedures and product quality, resulting in improved efficiencies and costs structures. d. improve product quality and business procedures.

Description : Process Management Initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required ... improved efficiencies and costs structures. d. improve product quality and business procedures.

Last Answer : a. improve business procedures, resulting in improved efficiencies and cost structures.

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Last Answer : d. a, b, and c.