The segments all drift to the lower-right section of the perceptual map. Why does this drift take place?
a. Customers want smaller and less expensive products.
b. Customers want reliable and affordable products.
c. Customers want smaller and faster products.
d. Customers want newer and faster products.
e. None of the above.
a. Customers want smaller and less expensive products.
b. Customers want reliable and affordable products.
c. Customers want smaller and faster products.
d. Customers want newer and faster products.
e. None of the above.