Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left
b. up; right
c. down; left
d. down; right
e. will remain still and constant
by

1 Answer

Answer :

d. down; right
by

Related questions

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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Last Answer : c. Customers want smaller and faster products.

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

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Last Answer : d. Upper Left

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

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Last Answer : a. take longer to move the product across the Perceptual Map.

The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

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Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

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The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

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Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

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Last Answer : c. 4P’s.

Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year the R&D project completes c. The month the R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

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Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

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A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

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Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

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When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

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Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

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Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

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he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

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What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

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Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

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On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

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Looking at the production, if the potential bar is higher than the actual one, a. the company should spend more budget in sales. b. the company over produced and missed sales opportunities. c. the company produced the right amount and missed no sales opportunities. d. the company under produced and missed sales opportunities. e. the company should spend more budget in marketing.

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