.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only
b. rough cut only
c. fine cut and rough cut
d. none of the above
by

1 Answer

Answer :

c. fine cut and rough cut
by

Related questions

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Description : In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Last Answer : b. Customer Survey Score

What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Last Answer : a. Price and Reliability

Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Last Answer : b. Low end customers want the newest technology at the cheapest price.

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Description : Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Last Answer : b. False

A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Description : A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Last Answer : d. Age

Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Description : In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Last Answer : a. Mean Time Between Failure.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. High End preferred Position is located in the lower left of the circle. d. Performance preferred position is located in the lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Description : For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. ... lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Last Answer : c. High End preferred Position is located in the lower left of the circle.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Description : Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Last Answer : b. Automation

.Finance Decisions should be made a. before the other departments enter their decisions. b. at any time. c. after the other departments have entered their decisions. d. after the R&D department has entered its decisions. e. none of the above.

Description : .Finance Decisions should be made a. before the other departments enter their decisions. b. at any time. c. after the other departments have entered their decisions. d. after the R&D department has entered its decisions. e. none of the above.

Last Answer : c. after the other departments have entered their decisions.

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

Your team will make decisions for a. Marketing. b. Finance. c. Human Resources. d. Production. e. all of the above.

Description : Your team will make decisions for a. Marketing. b. Finance. c. Human Resources. d. Production. e. all of the above.

Last Answer : e. all of the above.

An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

Description : An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will ... c. 40% of customers will not buy the product. d. a and b. e. a and c.

Last Answer : d. a and b.

What is the most important element that ensures the accuracy of the Proformas reports? a. Production capacity b. Marketing sales forecasts c. R & D decisions d. Financial decisions e. All of the above

Description : What is the most important element that ensures the accuracy of the Proformas reports? a. Production capacity b. Marketing sales forecasts c. R & D decisions d. Financial decisions e. All of the above

Last Answer : b. Marketing sales forecasts

nce you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want

Description : nce you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want

Last Answer : e. As many times as you want

After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False

Description : After you have uploaded your decisions to the website, you can change your official decisions as many times as you want prior to the processing date and time of the round. a. True b. False

Last Answer : a. True

The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Last Answer : d. a, b, and c.

Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Description : Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Last Answer : e. All of the Above.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm

Description : Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm

Last Answer : c. Employee turnover

Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

Description : Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

Last Answer : e. all of the above.

Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Description : Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Last Answer : a. Price, Age, Positioning, Reliability

What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Description : What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Last Answer : b. Price

What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Description : What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Last Answer : c. Expected time a product lasts

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

Description : The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable ... and faster products. d. Customers want newer and faster products. e. None of the above.

Last Answer : c. Customers want smaller and faster products.

What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Last Answer : c. Products become smaller and smaller

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

Description : Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag ... year lag between purchase and use of additional production automation. e. All of the above are true.

Last Answer : a. Teams cannot produce beyond 100% capacity.

When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction

Description : When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction

Last Answer : c. The year prior to its introduction

As a general rule, stock issues are used to: a. Protect you from getting a loan from Big Al. b. Fund the purchase of more market share. c. Fund long term investments in capacity and automation. d. Fund yearly sales and promotional budgets. e. All of the above.

Description : As a general rule, stock issues are used to: a. Protect you from getting a loan from Big Al. b. Fund the purchase of more market share. c. Fund long term investments in capacity and automation. d. Fund yearly sales and promotional budgets. e. All of the above.

Last Answer : c. Fund long term investments in capacity and automation.

If you purchase production capacity and automation: a. it is available immediately. b. it is available in 6 months. c. it is available in the next year. d. it is available when you need it. e. none of the above.

Description : If you purchase production capacity and automation: a. it is available immediately. b. it is available in 6 months. c. it is available in the next year. d. it is available when you need it. e. none of the above.

Last Answer : c. it is available in the next year.

If your team decides to introduce a new product, when should capacity and automation be purchased? a. Two rounds prior to product release b. One round prior to product release c. The round of product release d. The round after product release e. Purchase of capacity and automation is not necessary for new product release

Description : If your team decides to introduce a new product, when should capacity and automation be purchased? a. Two rounds prior to product release b. One round prior to product release c. The ... round after product release e. Purchase of capacity and automation is not necessary for new product release

Last Answer : b. One round prior to product release

Capital needed for company activities cannot be acquired through: a. stocks and bonds. b. profits. c. current debt. d. arbitrarily firing employees. e. all of the above.

Description : Capital needed for company activities cannot be acquired through: a. stocks and bonds. b. profits. c. current debt. d. arbitrarily firing employees. e. all of the above.

Last Answer : d. arbitrarily firing employees.

One way to finance expansion is through the issuing of bonds. When this happens, your company is charged a _____% brokerage fee for issuing the bonds. a. 2% c. No fee is charged b. 5% d. 7.5%

Description : One way to finance expansion is through the issuing of bonds. When this happens, your company is charged a _____% brokerage fee for issuing the bonds. a. 2% c. No fee is charged b. 5% d. 7.5%

Last Answer : b. 5%

Your workers go on strike because they have demanded $20/hour and your wage negotiation ceiling is at $18/hour. Assuming that there are no other labor demands, how long will the strike last? a. 2 weeks b. 4 weeks c. 8 weeks d. 16 weeks e. There is no way to determine how long the strike will last.

Description : Your workers go on strike because they have demanded $20/hour and your wage negotiation ceiling is at $18/hour. Assuming that there are no other labor demands, how long will the strike last? a. 2 weeks b. ... . 8 weeks d. 16 weeks e. There is no way to determine how long the strike will last.

Last Answer : a. 2 weeks

What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.

How are the Starting Position and the Negotiation Ceiling related? a. The Negotiation Ceiling is always 15% above the Starting Position. b. They are not related. c. Their values are equal. d. The Negotiation Ceiling is always 10% beyond the Starting Position. e. The Negotiation Ceiling is always 10% above the Starting Position.

Description : How are the Starting Position and the Negotiation Ceiling related? a. The Negotiation Ceiling is always 15% above the Starting Position. b. They are not related. c. Their values are equal. ... 10% beyond the Starting Position. e. The Negotiation Ceiling is always 10% above the Starting Position.

Last Answer : e. The Negotiation Ceiling is always 10% above the Starting Position.

If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.

Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : c. 15.

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.