Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Products must plot within ______ units from the center of the circle on the Perceptual Map to  survive the rough cut.
a. 3.0
b. 4.0
c. 1.0
d. 2.5
by

1 Answer

Answer :

b. 4.0
by

Related questions

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

Description : The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable ... and faster products. d. Customers want newer and faster products. e. None of the above.

Last Answer : c. Customers want smaller and faster products.

The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

Description : The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare ... used to compare age against position. e. a marketing tool used to compare time against motion.

Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Last Answer : b. Low end customers want the newest technology at the cheapest price.

Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Description : Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Last Answer : e. Forecasting Analysis.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Description : What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Last Answer : d. Upper Left

The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

Last Answer : c. 4P’s.

Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year the R&D project completes c. The month the R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Description : Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year ... R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Last Answer : a. The day the R&D project completes

Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Description : Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Last Answer : b. low automation levels.

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Description : Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Last Answer : d. down; right

The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

Description : The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

Last Answer : a. Performance and Size.

Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

Description : Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

Last Answer : a. makes it more difficult and expensive

On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

Description : On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

Last Answer : d. on the leading edge of the circle

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Description : Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Last Answer : b. False

In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Description : In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Last Answer : b. Customer Survey Score

A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Description : A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Last Answer : d. Age

For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. High End preferred Position is located in the lower left of the circle. d. Performance preferred position is located in the lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Description : For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. ... lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Last Answer : c. High End preferred Position is located in the lower left of the circle.

.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

Description : .Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

Last Answer : c. fine cut and rough cut

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Last Answer : a. Price and Reliability

Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Description : In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Last Answer : a. Mean Time Between Failure.

The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Description : The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Last Answer : a. +0.7 performance, -0.7 size

The Traditional ideal spot is a. near the upper-left corner of its circle. b. near the lower-right of its circle. c. near the center of its circle. d. near the lower-left of its circle. e. near the upper-right of its circle.

Description : The Traditional ideal spot is a. near the upper-left corner of its circle. b. near the lower-right of its circle. c. near the center of its circle. d. near the lower-left of its circle. e. near the upper-right of its circle.

Last Answer : c. near the center of its circle.

Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Description : Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

Last Answer : c. 8

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Description : Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Last Answer : c. R&D

A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Last Answer : image

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Description : Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Last Answer : b. +0.7, -0.7

.If your current capacity is 10,000 units and your automation level is 5.0, what is the difference of the investment between doubling your capacity and doubling your automation level? a. $60,000 b. $20,000 c. $10,000 d. $520,000 e. $260,000

Description : .If your current capacity is 10,000 units and your automation level is 5.0, what is the difference of the investment between doubling your capacity and doubling your automation level? a. $60,000 b. $20,000 c. $10,000 d. $520,000 e. $260,000

Last Answer : a. $60,000

What is the total cost in dollars for adding 1.0 million units of capacity to a production line with an automation level of 1.0 and floor space costs per unit of $6? Assume automation costs per unit of $4. a. $26 million b. $10 million c. $2.6 million d. $1 million e. none of the above

Description : What is the total cost in dollars for adding 1.0 million units of capacity to a production line with an automation level of 1.0 and floor space costs per unit of $6? Assume automation costs per unit of $4. a. $26 million b. $10 million c. $2.6 million d. $1 million e. none of the above

Last Answer : b. $10 million

The interest rate on a bond ______ by________ for each______ in the bond rating category. a. Increases; 0.5%; Decrease b. Decreases; 1.4%; Decrease c. Increases; 0.5%; Increases d. Decreases; 1.4%; Increase e. Increases; 7.5% ; Decrease

Description : The interest rate on a bond ______ by________ for each______ in the bond rating category. a. Increases; 0.5%; Decrease b. Decreases; 1.4%; Decrease c. Increases; 0.5%; Increases d. Decreases; 1.4%; Increase e. Increases; 7.5% ; Decrease

Last Answer : a. Increases; 0.5%; Decrease

There is ______ lag in buying new Capacity and ______ lag in changing Automation. a. 0; 0 b. 1 year; 0 c. 0; 1 year d. 1 year; 1 year e. ½ year; ½ year

Description : There is ______ lag in buying new Capacity and ______ lag in changing Automation. a. 0; 0 b. 1 year; 0 c. 0; 1 year d. 1 year; 1 year e. ½ year; ½ year

Last Answer : d. 1 year; 1 year

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

.If you are currently producing 100,000 units at an automation level of 5, how much would it cost to maximize automation? a. $500,000 b. $50,000 c. $2,000,000 d. $5,000,000 e. none of the above

Description : .If you are currently producing 100,000 units at an automation level of 5, how much would it cost to maximize automation? a. $500,000 b. $50,000 c. $2,000,000 d. $5,000,000 e. none of the above

Last Answer : c. $2,000,000

If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? a. 1,200,000 b. 1,300,000 c. 13,000,000 d. 24,000,000 e. 26,000,000

Description : If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? a. 1,200,000 b. 1,300,000 c. 13,000,000 d. 24,000,000 e. 26,000,000

Last Answer : c. 13,000,000

The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Description : The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

Last Answer : c. drifts at same pace as the segment.

A production line with 1000 units of capacity has a max production capability of: a. 1000. b. 1500. c. 2500. d. 2000. e. as many as needed.

Description : A production line with 1000 units of capacity has a max production capability of: a. 1000. b. 1500. c. 2500. d. 2000. e. as many as needed.

Last Answer : d. 2000.

.If you are currently producing 100,000 units and your automation level is 10, how much will it cost you to double your capacity? a. $1,000,000 b. $4,600,000 c. $100,000 d. $10,000 e. none of the above

Description : .If you are currently producing 100,000 units and your automation level is 10, how much will it cost you to double your capacity? a. $1,000,000 b. $4,600,000 c. $100,000 d. $10,000 e. none of the above

Last Answer : b. $4,600,000

If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

Description : If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

Last Answer : c. $400,000.

Account Receivables lag impacts sales. At no credit terms, the appeal falls to about ______ %, at 30 days, appeal is _____ %, at 60 days, appeal is ______%. a. 98.5, 92, 65 b. 65, 92, 98.5 c. 70, 85, 99 d. none of the above, there is no impact

Description : Account Receivables lag impacts sales. At no credit terms, the appeal falls to about ______ %, at 30 days, appeal is _____ %, at 60 days, appeal is ______%. a. 98.5, 92, 65 b. 65, 92, 98.5 c. 70, 85, 99 d. none of the above, there is no impact

Last Answer : b. 65, 92, 98.5

The situation analysis consists of ______ parts. a. 3 b. 4 c. 5 d. 6 e. 7

Description : The situation analysis consists of ______ parts. a. 3 b. 4 c. 5 d. 6 e. 7

Last Answer : c. 5

You are charged a ______ brokerage fee to issue bonds and ______ brokerage fee if you retire bonds prior to their maturation date. a. 0%; 5% b. 5%; 5% c. 5%; 0% d. 5%; 1.5% e. 1.5%; 5%

Description : You are charged a ______ brokerage fee to issue bonds and ______ brokerage fee if you retire bonds prior to their maturation date. a. 0%; 5% b. 5%; 5% c. 5%; 0% d. 5%; 1.5% e. 1.5%; 5%

Last Answer : d. 5%; 1.5%

It takes ______ years to invent a product. a. 3 or 4 months b. 6 months c. More than 1 year but no more than 3 years d. More than 3 years

Description : It takes ______ years to invent a product. a. 3 or 4 months b. 6 months c. More than 1 year but no more than 3 years d. More than 3 years

Last Answer : c. More than 1 year but no more than 3 years