answer:Customer Service is paramount for me…I immediately think about dining out for example.. everything else can be top quality; the food, the atmosphere, the ****, the company, the facilities… but if the service is poor, it taints the whole experience. I think we inherently want to have meaningful and pleasant connections with people and to experience mutual respect. So if the customer service is rotten we should go elsewhere and look for better companies. I think this is really important to develop respectable companies in a consumerist society…there are enough people out there trying to make a buck without having to deal with people who don’t care about you the customer. We should cultivate those companies that are willing to put the effort in…and maybe that will make the world just that bit more lovely.