Description : What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these
Last Answer : Product
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : What is the first thing about an advertisement that attracts our attention ? 1. Product 2. Music 3. Model 4. Special Effects 5. None of thes
Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these
Last Answer : All the above
Description : In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3
Last Answer : both 1 & 3
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Which is not a CRM model? 1. Value chain Model 2. IDIC Model 3. Payne and Frow’s Five-Step Process Model 4. SEO mode
Last Answer : SEO mode
Description : In the Freemium model typically what percentage of users pay? A. Almost all users - over 90% B. Most Users - over 60% C. Few Users - less than 20% D. Users do not pay
Last Answer : C. Few Users - less than 20%
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : Why does so much product placement not have an obvious brand name displayed (details)?
Last Answer : Maybe they were trying to be classy. Or perhaps they weren’t actually trying to place-products.
Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?
Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these
Last Answer : that which consists of customers who need the identified product
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these
Last Answer : All of these
Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these
Last Answer : Knowledge of customer profile and product mix
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : The Strategy used to charge different prices for the same product is called 1. Price discrimination 2. Price Revision 3. Tariffs 4. Restrictions 5. None of these
Last Answer : Price discrimination
Description : The markets are grouped into different types based on teh geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statement the following is ... Geographical area 3. Location of Market place 4. Volume of transaction 5. None of these
Last Answer : Location of Market place
Description : Emotional and Rational buying motives can be differentiated on the bais of 1. Time in purchasing 2. Dominance 3. Nature of product 4. All the above 5. None of these
Description : If Surf Excel is three pack sizes and two types of packages, what is the product depth ? 1. Two 2. Three 3. Six 4. Eight 5. Nin
Last Answer : Six
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : Production cost which increase with the quantity of product made is called ? 1. Absorption Cost 2. High Production Cost 3. Non-fixed cost 4. Variable cost 5. None of these
Last Answer : Variable cost
Description : A product with added benefits such as warranties or installation service etc. 1. Augmented Product 2. Bullion Product 3. Manufacturer's Product 4. Retailer's product 5. None of these
Last Answer : Augmented Product
Description : The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these
Last Answer : Trademark
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these
Last Answer : Policy
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : Labelling means ___________ 1. Identifying the product or brand 2. To provide information about the product 3. Promoting the product through 'attractive graphics' 4. All of the above 5. None of the above
Last Answer : All of the above
Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these
Last Answer : Market research
Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these
Last Answer : scrambled merchandising
Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these
Last Answer : retail positioning
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : Which of the following is an intangible dominant product ? 1. flowers 2. perfume 3. food 4. mortage 5. car
Last Answer : mortage
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons
Last Answer : Premiums
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods
Last Answer : convenience goods
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising