Description : Marketing information includes ___. Knowledge of Customer Requirement Knowledge of peers Knowledge of industries All of the above
Last Answer : Knowledge of Customer Requirement
Description : Marketing can be achieved through the ___. A. Knowledge of industries B. Knowledge of peers C. Customer Expectations D. All of the abov
Last Answer : C. Customer Expectations
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Last Answer : shows the satisfaction of the customer
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Last Answer : electronic devices
Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility
Last Answer : Share of business among peers
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Last Answer : Both A & B
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : ‘Call’ in marketing language means_____ A. Calling on a customer B.Telemarketing C.Calling on a salesperson D.None of the above
Last Answer : D.None of the above
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes C.Knowledge of industries D.Knowledge of industries
Last Answer : B.Knowledge of customer’s tastes
Description : ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. A. On page optimization B. Off page optimization C. Both A and B D. None of the above
Last Answer : A. On page optimization
Description : Social networks are organized primarily around ___. A. Discussions B. Brands C. People
Last Answer : C. People
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : Which of the following is production related procurement? A. Marketing System B. Offline supplies C. Information System D. Raw materials
Last Answer : D. Raw materials
Description : Sales Promotion Includes ___ Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Last Answer : D. All of the above
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : The sequence of a sales process includes ______. Lead generation, call, presentation & sale Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call Lead generation, Call, Sale & Presentation
Last Answer : Lead generation, call, presentation & sale
Description : Sales Promotion Includes ____. Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these
Last Answer : Level of the budgeted expenses
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact
Last Answer : customer contact
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Last Answer : better lead generation
Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management
Last Answer : Customer Relationship Management .
Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list
Last Answer : c. A user showing a continuous interest in the matter
Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1
Last Answer : 2
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling
Last Answer : C. Customer novice
Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above
Last Answer : A. drive profitable customer action
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these
Last Answer : Knowledge of customer profile and product mix