Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : The last people to adopt a new product and who tend to be suspicious of new products are called: A)late adopters B)laggards C)late majority D)final targets
Last Answer : B)laggards
Description : who is suspicious of change is classified as A.late majority B.early majority C.laggard D.early adopter Answer:C
Last Answer : C.laggard
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : who is suspicious of change is classified as * late majority early majority laggard early adopter
Last Answer : laggard
Description : The adopter group who is the suspicious of change is classified as A. late majority B. early majority C. laggard D. early adopter
Last Answer : C. laggard
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : What is the stage in the population cycle in which India is classified on the basis of its demographic characteristics? (1) Early expanding stage (2) High stationary stage (3) Late expanding stage (4) Declining stage
Last Answer : (3) Late expanding stage Explanation: The demographic transition model is a chart showing the different stages of a country's population's birth rate and death rate. There are 5 stages, with each progressively ... with a high birth rate of 23 per 1000, and a decreasing death rate of 7 per 1000.
Description : Why are small businesses important to a country's economy? A. They give an outlet for entrepreneurs. B. They can provide specialist support to larger companies. C. They can be innovators of new products. D. All the above.
Last Answer : D. All the above.
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these
Last Answer : a differential advantage
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website
Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
Description : How does a blog directly impact sales of a company? A. It is typically used as the way to disperse company coupons B. It can be used to talk negatively about the competition C. It tells customers what products to buy D. Typically a blog does not directly create sales
Last Answer : A. It is typically used as the way to disperse company coupons
Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought
Last Answer : convenience
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle 1. single person housing 2. ford cars 3. holidays to Greece 4. Diet Coke 5. Hotpoint refrigerators
Last Answer : Diet Coke
Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A
Last Answer : A. The subject line of the email
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A
Last Answer : A.concept
Description : ___________ is classified An idea for a possible product that company will offer A.product idea B.product image C.customer management D.none of the above Answer: D
Last Answer : D.none of the above
Description : ____________communication process, receiver and sender are classified as A.functions B.parties C.tools D.channels Answer: B
Last Answer : B.parties
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is ? 1. recovery 2. prosperity 3. depression 4. recession 5. growth
Last Answer : depression
Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy
Last Answer : A. pull strategy
Description : stage in which purchase intention is transformed in to purchase decision is called A.need recognition B.information search C.purchase decision D.both b and c Answer: C
Last Answer : C.purchase decision
Description : Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called A.channeling B.buyer readiness C.channel designing D.strategic Answer: B
Last Answer : B.buyer readiness
Description : Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A
Last Answer : A.negative
Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio
Last Answer : d. Broad Cost Leader
Description : Are we Indians real innovators in the social / web arena?
Last Answer : Innovation is not based upon race or ethnicity. I have no real knowledge about whether Indian companies are innovating or just piggybacking, but many companies from many countries piggy back. A good idea is a ... a matter of whether they are willing to take the risk or go with the tried and true.
Description : Which of the following is a stage of Product Life Cycle? a.Introduction stage b.Growth stage c.Mature stage d.All of the above
Last Answer : d.All of the above
Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline
Last Answer : b) Saturation