Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening
Last Answer : A. product concept
Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A
Last Answer : A.concept
Description : Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing
Last Answer : D)screening
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing
Last Answer : screening
Description : Which of the following is production related procurement? Offline supplies Raw materials Information System None of the above
Last Answer : Raw materials
Description : What of the following is production related procurement? * Office supplies. Raw materials. Information systems Furniture.
Last Answer : Raw materials
Description : Which of the following is production related procurement? A. Marketing System B. Offline supplies C. Information System D. Raw materials
Last Answer : D. Raw materials
Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these
Last Answer : Screening
Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation
Last Answer : evaluation of competitors efforts
Description : who is suspicious of change is classified as * late majority early majority laggard early adopter
Last Answer : laggard
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : What is the name of the Hosting Company that is used for all external consumer-facing sites? * Verizon HP Rackspace
Last Answer : Rackspace
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Classification of products into goods, services, and ideas is determined by the : 1. Degree of labour intensiveness 2. Type of markets 3. Dominant component 4. Skill of the service provider 5. Degree of consumer contact
Last Answer : Dominant componen
Description : Which of the following search engines patented the concept of "trustrank" as a methodology for ranking web sites & pages? A. Google B.Yahoo! C.MSN/Bing D.Teoma
Last Answer : B.Yahoo!
Description : In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes
Last Answer : disposable income
Description : Which one is the best way to make money digitally? Having products on your website Good marketing ideas by dreaming Selling stuff works the night shift
Last Answer : Having products on your website
Description : Best way to make money “while you sleep”? A. Having products on your website B.Good marketing ideas by dreaming C.Selling stuf D.works the night shift
Last Answer : A. Having products on your website
Last Answer : Having products on your website
Description : If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the websites pages will never be indexed. B.Only 20% of the ... ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
Last Answer : C.20% of the webpages of the website have been indexed by the search engine
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Development Phase of any Website Project doesn't deals with Writing the HTML Content Creating Graphics Both the Above None of the Above
Last Answer : Both the Above
Description : What is the probability of not being shortlisted Give your answer as a decimal.?
Last Answer : Feel Free to Answer
Description : How are industries classified on the basis of raw material? -SST 10th
Last Answer : Industries classified on the basis of raw material are as follows: (i) Agro-based industries: These industries utilise agricultural products as their raw material. (ii) Mineral-based industries: ... Forest-based industries: They obtain their raw material from forests like teak, sal, rosewood etc.
Description : As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchased can best be classified as A)raw material. B)a processed component. C)a component part. D)a service. E)an industrial product.
Last Answer : E)an industrial product.
Description : The goods that are used as raw material for further production are known by which name: (a) Final goods (b) Material goods (c) Intermediate goods (d) Consumer goods
Last Answer : (c) Intermediate goods
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : Energy audit can be classified as. a) Preliminary audit. c) Detailed audit. b) Both (a) and (b). d) Only option (a).
Last Answer : Both (a) and (b).
Description : Energy audit can be classified as. a) Preliminary audit. b) Detailed audit. c) Both (a) and (b). d) Only option (a).
Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation
Last Answer : E)idea generation
Description : As Kathy works on the prototype of a new action -orientated computer game module, she is engaging in which phase of the new product development process? A)idea generation B)commercialisation C)test marketing D)screening E)product development
Last Answer : E)product development
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix
Last Answer : specific version of a product
Description : A/B Testing also known as? A. Compare testing B. Split testing C. Web testing D. Version testing
Last Answer : B. Split testing
Description : The word "blog" is a shortened version of __________. A. webblog B. weblog C. welog D. vlog
Last Answer : B. weblog
Description : Which capabilities are offered by Web Content Management Tools? a)Centralized version control b)Simplification through templates c)Integration with enterprise applications d)all Answer: d
Last Answer : d)all
Description : Any ideas for a meaningful gift?
Last Answer : I love the children’s book-of-the-month idea. Here is a site.
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : What of the following is production related procurement? A. Office supplies. B. Raw materials. C. Information systems. D. Furniture. E. None of the above. Ans: B
Last Answer : B. Raw materials.
Description : Which production is related to procurement? A.Office supplies. B.Raw materials. C.Information systems. D.Furniture. Answer: B
Last Answer : B.Raw materials
Description : ____ is a continuous and repetitive process involving screening, documentation, validation, ranking and approval of viable project ideas for an organization.
Last Answer : Ans. Project identification
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product