Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction
Last Answer : In-app messages can only contain one call-toaction
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : Which one is the best way to promote a business online? It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the abov
Last Answer : It offers a lot of helpful and free information.
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Marketing can be achieved through the ___. A. Knowledge of industries B. Knowledge of peers C. Customer Expectations D. All of the abov
Last Answer : C. Customer Expectations
Description : What do you mean by Digital marketing? A. Analog Marketing B. Shop C. Digital marketing is referred to as online marketing, web marketing, and internet marketing D. All of the abov
Last Answer : C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact
Last Answer : A. Focusing on segmentation
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email
Last Answer : Spam
Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A
Last Answer : A. The subject line of the email
Description : What is the key aspect(s) of sending effective push notifications? 1. Send with info on all new offers 2. Send with high frequency 3. Send highly personalized messages 4. All of these
Last Answer : Send highly personalized messages
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : what is the key aspects of sending effective push notifications? A. Send highly personalized messages B. Send with high frequency C. Both A and B D. None of the above
Last Answer : A. Send highly personalized messages
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : In modern days, sales approach is based on ________ 1. value sharing 2. relation building 3. coordinated approach 4. all of the above 5. none of the abov
Last Answer : all of the above
Description : What are the three areas of expertise of a Center of Excellence? A. Instrumentation / Analysis / Recommendations B. Business Outcomes and Actions / Enabling Capabilities / Analysis C. Instrumentation / Enabling Capabilities / Analysis D. None of the abov
Last Answer : B. Business Outcomes and Actions / Enabling Capabilities / Analysis
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Can someone explain promotional photos for TV shows and movies?
Last Answer : The link says I’m forbidden from viewing.
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : The systematic gathering and analyzing of data on a particular marketing problem is 1. Promotional research 2. marketing information 3. marketing research 4. strategic information 5. None of these
Last Answer : marketing information
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these
Last Answer : Informational
Description : Positioning of a product is based on : 1. The price charged for the product 2. The promotional pitch for the product 3. Product characteristics 4. All of the above 5. None of the above
Last Answer : All of the above
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : The main advantage of online advertisement is __________. a. Low-cost promotional strategy b. Online advertising is promotional as well as informational c. Trackable d. All of the above
Description : Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above
Last Answer : D. All of the above
Description : what are 2 data-backed push messaging best practices? A. Do not use promotional language B. Send push notification during week (avoid weekends) C. Schedule push message for afternoon D. None of the above
Last Answer : B. Send push notification during week (avoid weekends)
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : Digital marketing is often referred to as___________. * online marketing internet marketing web marketing All of the above
Description : Digital marketing is often referred to as: A. Email B. Ofline Marketing C. Network Marketing D. Online Marketing
Last Answer : D. Online Marketing
Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above
Last Answer : B. Reference
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Contemporary content marketing includes_______________ Videos E-books Blogs All of the above.
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : E-marketing is same as_________________ Virtual Marketing Digital Marketing Real time marketing All of the above.
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Last Answer : All of the Above
Description : Many e-commerce failures can be attributed to Poor control of Media spending TRUE FALSE Depends on the Firm in question Depends on the Media Spending
Last Answer : TRUE
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. * vertical and horizontal e-marketplace. supplier-oriented marketplace. buyer-oriented marketplace. B2B independent e-marketplace
Last Answer : B2B independent e-marketplace