In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

In testing a new product, concept testing is
1. Customer reaction to the idea of product
2. Sales man reaction to the idea of product
3. to put the real product into a few selected markets
4. to assess the total product performance
5. none of these
by

1 Answer

Answer :

Customer reaction to the idea of product
by

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