A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above

A Brand Name is ?
1. A Symbol or a design for the purpose of
identification
2. Its legal version is trademark
3. It is given legal protection
4. All the above
5. None of the above
by

1 Answer

Answer :

All the above
by

Related questions

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Last Answer : Trademark

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One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

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Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above

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A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand goodwill method 2. price premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

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Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

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A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes

Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes

Last Answer : actual product

Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

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What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these

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Sales targets are fixed on the basis of__________ 1. Past experience 2. Time period 3. Brand positionary 4. All the above 5. None of these

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Last Answer : All the above

Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Description : Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Last Answer : d. The marketing content and its inventive aspect.

The first plastic was a mixture of cellulose nitrate and camphor invented in the 1860's by John Hyatt. What was the trademark given to this material?

Description : The first plastic was a mixture of cellulose nitrate and camphor invented in the 1860's by John Hyatt. What was the trademark given to this material?

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The physical arrangement of the illustration, headline, sub-headline, body copy, and the signature is called 1. artwork 2. copy 3. art design 4. layout 5. storyboard

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