To facilitate communication, marketing managers should
A)emphasise the firm's marketing objectives.
B)establish an information system within the marketing unit.
C)form an open-communication group within the marketing unit.
D)integrate marketing activities with other departments.
A)emphasise the firm's marketing objectives.
B)establish an information system within the marketing unit.
C)form an open-communication group within the marketing unit.
D)integrate marketing activities with other departments.