The acronym CRM stands for…
1.
Consumer Relationship Marketing
2.
Customer Relationship Management
3.
Customer Relations and Marketing
4.
continuous Relationship Management

1 Answer

Answer :

Customer Relationship Management .

Related questions

Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager

Last Answer : Customer Relationship Management

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

Description : Which is not a function of CRM platform? 1. Lead Management 2. Sales automation 3. Marketing Automation 4. System Management

Last Answer : System Management

Description : There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five

Last Answer : a) Four

Description : Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these

Last Answer : a) True

Description : CRM means -. 1) Customer Relationship Management 2) Customer Retention Manager 3) Customers' Relatives Meet 4) Channel Route Market

Last Answer : 1) Customer Relationship Management

Description : CRM in the context of software applications means. (1) Customer’s Relatives Meet (2) Channel Route Market (3) Customer Relationship Management (4) Customer Retention Manager

Last Answer : Customer Relationship Management

Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Last Answer : c. A user showing a continuous interest in the matter

Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales

Last Answer : A. Customer Focus and Continuous Improvement

Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes

Last Answer : Fast Moving Consumer Goods

Description : Which is the CRM tool? 1. Sales force 2. Sales Project 3. Sales Management 4. Force Sale

Last Answer : Sales force

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

Description : Customer Relationship Management is about 1. Acquiring the right Customer 2. Instituting the best processes 3. Motivating employees 4. All of the Above

Last Answer : All of the above

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Last Answer : B)most efforts of the organisation

Description : What can CRM marketing do for a company with a strong customer base?

Last Answer : CRM marketing can help any business as it is geared towards retention of customers. CRM marketing will help you to get a plan to gain customer trust and build a good relationship with the customers that you have, this will also help you to gain new customers.

Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing

Last Answer : B. Public Relations

Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients

Last Answer : customers are satisfied clients

Description : Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these

Last Answer : a plant manager who buys petrol for her personal car

Description : Which is not a CRM model? 1. Value chain Model 2. IDIC Model 3. Payne and Frow’s Five-Step Process Model 4. SEO mode

Last Answer : SEO mode

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

Description : Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Last Answer : Classificatory systems are generally and erroneously understood to be those that "class together" with a single term relatives who actually do not have the same type of relationship to ego. (What defines "same type of relationship" under such definitions seems to be genealogical relationship

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Last Answer : Product, Customer wants

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Last Answer : Due to lack of appreciation of need for marketing in banking

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Last Answer : well-trained contact employees

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better lead generation

Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Last Answer : 2

Description : Marketing information includes ___.  Knowledge of Customer Requirement  Knowledge of peers  Knowledge of industries  All of the above

Last Answer : Knowledge of Customer Requirement

Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling

Last Answer : C. Customer novice

Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above

Last Answer : A. drive profitable customer action

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Last Answer : A. Direct email marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Last Answer :  Cost Ineffectiveness

Description : What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Last Answer :  Number of impressions

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Description : Marketing can be achieved through the ___.  A. Knowledge of industries  B. Knowledge of peers  C. Customer Expectations  D. All of the abov

Last Answer : C. Customer Expectations

Description : Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good ... 's performance.  C. When product's performance good.  D. All of the above

Last Answer : A. When customer expectations are approximately matched with the product's performance.

Description : ‘Call’ in marketing language means_____  A. Calling on a customer  B.Telemarketing  C.Calling on a salesperson  D.None of the above

Last Answer : D.None of the above

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing