How to handle data efficiently for adtech targeting and are there any advanced data handling platforms out there in the market?

How to handle data efficiently for adtech targeting and are there any advanced data handling platforms out there in the market?
by

1 Answer

Answer :

Hi,That you for asking. Data is the new oil and it is evident in the present digital world, to put it simply a data management platform is nothing but a best way to handle data and make the most of data in every field.A data management platform (DMP) is a centralized platform that collect, organize and activate First party , Second party and Third-party audience data so that the data multiple sources are aggregated into a single, centralized platform. It is the backbone of data-driven marketing and allows businesses to gain unique insights into their customers.DMP should provide marketers with centralized control of all of their audience data and help them manage and analyze this data to target, and optimize campaigns which helps them to create audience segments that are used for precise t
by
selected by

Related questions

Reciprocating pumps compared to centrifugal pumps (A) Deliver liquid at uniform pressure (B) Can handle slurries more efficiently (C) Are not subject to air binding (D) Can be operated with delivery valve closed

Description : Reciprocating pumps compared to centrifugal pumps (A) Deliver liquid at uniform pressure (B) Can handle slurries more efficiently (C) Are not subject to air binding (D) Can be operated with delivery valve closed

Last Answer : (C) Are not subject to air binding

When targeting customers of the consumer population to market a product what type of segmentation information would be most helpful?

Description : When targeting customers of the consumer population to market a product what type of segmentation information would be most helpful?

Last Answer : demographic information

During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.

Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.

Last Answer : b. market targeting

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these

Last Answer : Segmentation

The M & T system stand for a) Market and Trading system b) Monitoring and Targeting system c) Market and Targeting System d) None of the above

Description : The M & T system stand for a) Market and Trading system b) Monitoring and Targeting system c) Market and Targeting System d) None of the above

Last Answer : Monitoring and Targeting system

Kellogg's Frosties are targeted at children and All Bran to the health conscious. Therefore, Kellogg's uses a ______ targeting strategy for breakfast cereals. A)concentrated B)multisegment C)total market D)undifferentiated

Description : Kellogg's Frosties are targeted at children and All Bran to the health conscious. Therefore, Kellogg's uses a ______ targeting strategy for breakfast cereals. A)concentrated B)multisegment C)total market D)undifferentiated

Last Answer : B)multisegment

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers

Description : Which one of the following products is likely to be aimed at a consumer market for which concentration is a likely targeting strategy: A)Mr Muscle cleaning productst B)Bic pens C)Rolls Royce cars D)St. Michael pantyhose E)Bass beers

Last Answer : C)Rolls Royce cars

Air-tech management learns that last month's production run of heaters is defective and announces a recall of the specific models produced. To handle the large number of products it expects to receive for replacement, Air -tech will probably need to add a __________ to its distribution network. A)distribution centre B)private warehouse C)dispatching shipment system D)public warehouse E)materials handling system

Description : Air-tech management learns that last month's production run of heaters is defective and announces a recall of the specific models produced. To handle the large number of products ... distribution centre B)private warehouse C)dispatching shipment system D)public warehouse E)materials handling system

Last Answer : D)public warehouse

Point out the correct statement. a) Platforms cannot be based on specific types of development languages, application frameworks, or other constructs b) PaaS systems offer a way to create user interfaces c) In a CaaS model, customers may interact with the software to enter and retrieve data d) All of the mentioned

Description : Point out the correct statement. a) Platforms cannot be based on specific types of development languages, application frameworks, or other constructs b) PaaS systems offer a way to create user ... customers may interact with the software to enter and retrieve data d) All of the mentioned

Last Answer : PaaS systems offer a way to create user interfaces

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Goals for the design of thelogical schema include A. avoiding data inconsistency B. being ableto construct queries easily C. being ableto access data efficiently D. All of theabove E. None of the above

Description : Goals for the design of thelogical schema include A. avoiding data inconsistency B. being ableto construct queries easily C. being ableto access data efficiently D. All of theabove E. None of the above

Last Answer : All of theabove

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment D)technological assessment

Description : If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment

Last Answer : B)patent

Targeting Mid-Tier B Schools, is my profile good enough? Should I give GMAT again and aim for a higher score?

Description : Targeting Mid-Tier B Schools, is my profile good enough? Should I give GMAT again and aim for a higher score?

Last Answer : I don't even remember my GMAT score but it was in that range and I did not bother to retest. B-line business schools here in the U.S. seem to care more about your work experience. Most ... a project manager a PMP certification is the preferred qualification here and it's easier to get than an MBA.

Why is Facebook's advertising targeting so bad?

Description : Why is Facebook's advertising targeting so bad?

Last Answer : Or are they smart(er than you give them credit for)? Maybe they already know, before you, that you are going to move to one of these states?

"TouchClarity Targeting iFrame" window opens when FireFox redirects to IE. Should I be worried?

Description : "TouchClarity Targeting iFrame" window opens when FireFox redirects to IE. Should I be worried?

Last Answer : answer:From http://en.wikipedia.org/wiki/Omniture (emphasis mine): Omniture bought behavioral targeting company Touch Clarity for $51.5 million Sounds like spyware, do you have a spyware scanner? (For ... made it appear nonetheless - without it you wouldn't even have known you're being followed.

How did new forms of popular literature appear in print targeting new audience in the 18th century? -SST 10th

Description : How did new forms of popular literature appear in print targeting new audience in the 18th century? -SST 10th

Last Answer : (i) There were almanacs along with ballads and folktales. In England, Chapbooks were carried by petty pedlars known as chapman and sold for a penny. (ii) Biliotheque Bleue was low-priced books ... printed on four to six pages and the more substantial Histories' which were stories of the past.

Field Artillery Targeting Technician?

Description : Field Artillery Targeting Technician?

Last Answer : The Field Artillery Targeting Technician, sometimes called theField Artillery Warrant Officer, is a warrant officer whosupervises the operations of Field Artillery (FA) radar systems.The ... includeplanning, organizing and monitoring the operations of FA radarsystems, maintaining radar equipmen

Do you think that Facebook Ads' targeting is accurate?

Description : Do you think that Facebook Ads' targeting is accurate?

Last Answer : Answers is the place to go to get the answers you need and to ask the questions you want

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling

Description : An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting ... be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling

Last Answer : a. Demographic targeting

A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. using a geographical segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Description : The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Last Answer : reside in similar areas

What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups

Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups

Last Answer : A. Can find insights across multiple ad groups

What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching prior visitors (Remarketing) C. Reaching people who search and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing

Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing

Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)

Which amongst the following can not be attributed as an e-mail marketing success factor  Creativity  Relevance  Non-Integration  Targeting and Timing

Description : Which amongst the following can not be attributed as an e-mail marketing success factor  Creativity  Relevance  Non-Integration  Targeting and Timing

Last Answer :  Non-Integration

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Description : Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Last Answer :  Neither of A & B

Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Description : Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Last Answer :  Digital marketing is non-interactive

Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching prior visitors (Remarketing) C. Reaching people who search and people who visit websitesD. Reaching people through Retargeting and reaching people through Remarketing

Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing

Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)

Monitoring and targeting programs have been so effective that they show typical reductions in annual energy cost in the various industrial sectors between………. a. 10 to 30 % c. 5 to 20% b. 5 to 10 % d. 5 to 30%

Description : Monitoring and targeting programs have been so effective that they show typical reductions in annual energy cost in the various industrial sectors between………. a. 10 to 30 % c. 5 to 20% b. 5 to 10 % d. 5 to 30%

Last Answer : 5 to 20%

Energy monitoring and targeting is …………. a. primary management techniques b. secondary management techniques c. tertiary management techniques d. None

Description : Energy monitoring and targeting is …………. a. primary management techniques b. secondary management techniques c. tertiary management techniques d. None

Last Answer : primary management techniques

One of the following is not the element of energy monitoring & targeting system a) Recording the energy consumption b) comparing the energy consumption C)Controlling the energy consumption d) Reducing the production

Description : One of the following is not the element of energy monitoring & targeting system a) Recording the energy consumption b) comparing the energy consumption C)Controlling the energy consumption d) Reducing the production

Last Answer :  Reducing the production

Energy monitoring and targeting is built on the principle of ― ‖. a)production can be reduced to achieve reduced energy consumption‖ b)Consumption of energy is proportional to production rate‖ c)You cannot manage what you do not measure‖ d)None of the above

Description : Energy monitoring and targeting is built on the principle of ― ‖. a)production can be reduced to achieve reduced energy consumption‖ b)Consumption of energy is proportional to production rate‖ c)You cannot manage what you do not measure‖ d)None of the above

Last Answer : You cannot manage what you do not measure‖

is the identification of energy consumption level, which is desirable as a management objective to work towards energy conservation a) Recording b) Targeting c) Analysing d) Monitoring

Description : is the identification of energy consumption level, which is desirable as a management objective to work towards energy conservation a) Recording b) Targeting c) Analysing d) Monitoring

Last Answer : Targeting

109. is essentially aimed at preserving an established pattern. a) Targeting b) Analysing c) Monitoring d) ecording

Description : 109.is essentially aimed at preserving an established pattern. a) Targeting b) Analysing c) Monitoring d) ecording

Last Answer : Monitoring

108. is primarily a management technique that uses energy information as a basis to eliminate waste, reduce and control current level of energy use and improve the existing operating procedures. a) Energy monitoring and targeting b) CUSUM c) Specific energy consumption d) Production

Description : 108.is primarily a management technique that uses energy information as a basis to eliminate waste, reduce and control current level of energy use and improve the existing operating procedures. a) Energy monitoring and targeting b) CUSUM c) Specific energy consumption d) Production

Last Answer : Energy monitoring and targeting

98. Monitoring and targeting programs have been so effective that they show typical reductions in annual energy cost in the various industrial sectors between………. a. 10 to 30 % c. 5 to 20% b. 5 to 10 % d. 5 to 30%

Description : 98.Monitoring and targeting programs have been so effective that they show typical reductions in annual energy cost in the various industrial sectors between………. a. 10 to 30 % c. 5 to 20% b. 5 to 10 % d. 5 to 30%

Last Answer : 5 to 20%

68. One of the following is not the element of energy monitoring & targeting system a) Recording the energy consumption b) Comparing the energy consumption c) Controlling the energy consumption d) Reducing the production

Description : 68. One of the following is not the element of energy monitoring & targeting system a) Recording the energy consumption b) Comparing the energy consumption c) Controlling the energy consumption d) Reducing the production

Last Answer : Reducing the production

Energy monitoring and targeting is built on the principle of ― _____‖ a) ―production can be reduced to achieve reduced energy consumption‖ b) ―Consumption of energy is proportional to production rate‖ c) ―You cannot manage what you do not measure‖ d) None of the above.

Description : Energy monitoring and targeting is built on the principle of ― _____‖ a) ―production can be reduced to achieve reduced energy consumption‖ b) ―Consumption of energy is proportional to production rate‖ c) ―You cannot manage what you do not measure‖ d) None of the above.

Last Answer : You cannot manage what you do not measure

The Monitoring and Targeting programs they show typical elections in annual energy costs A) selection C) power B) election D) none of above

Description : The Monitoring and Targeting programs they show typical elections in annual energy costs A) selection C) power B) election D) none of above

Last Answer : none of above

Energy monitoring and targeting is primarily a management technique that use Energy system on basic to A) Eliminate waste C) Reduce pollution B) Both A & C are correct D) None of above

Description : Energy monitoring and targeting is primarily a management technique that use Energy system on basic to A) Eliminate waste C) Reduce pollution B) Both A & C are correct D) None of above

Last Answer : Eliminate waste

Energy monitoring and targeting is primarily a____________ technique. A) management C) information B) installation D) none of above

Description : Energy monitoring and targeting is primarily a____________ technique. A) management C) information B) installation D) none of above

Last Answer : management

______is essentially aimed at establishing the existing pattern of energy consumption a. Energy Monitoring b. Energy Targeting c. energy audit d. none of these

Description : ______is essentially aimed at establishing the existing pattern of energy consumption a. Energy Monitoring b. Energy Targeting c. energy audit d. none of these

Last Answer : Ans:- a. Energy Monitoring

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

_______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Last Answer : A. Marketing management

Consequences that are commonly associated with the multisegment targeting strategy are: A)an increase in sales and a decrease in total marketing costs B)the use of excess production capacity and a decrease in total marketing costs C)an increase in sales and the use of excess production capacity D)a decrease in production costs and a decrease in total marketing costs

Description : Consequences that are commonly associated with the multisegment targeting strategy are: A)an increase in sales and a decrease in total marketing costs B)the use of excess production capacity ... excess production capacity D)a decrease in production costs and a decrease in total marketing costs

Last Answer : C)an increase in sales and the use of excess production capacity