A copyright protects original works that fall under the categories of literature, dramatic, musical, artistic, and intellectual. A trademark is used to protect a word, symbol, device or name that is used for the purpose of trading goods. Trademarks can be registered with the United States Patent and Trademark Office (USPTO). The filing fee is more substantial than it is for a copyright, and it usually takes a longer time to obtain registration, since the Patent and Trademark Office conducts a substantive review of any potentially conflicting marks, or marks that might be confused with others. There may be occasions when both copyright and trademark protection are desired with respect to the same business endeavor. For example, a marketing campaign for a new product may introduce a new slogan for use with the product, which also appears in advertisements for the product. However, copyright and trademark protection will cover different things. The advertisement's text and graphics, as published in a p