In the realm of business, a company’s brand is paramount. It’s how the company is known to customers and investors, and it distinguishes the company from all the other companies out there trying to compete in the marketplace. And so, the name itself is an supremely valuable commodity. In turn, like all valuable commodities, you want to protect your name, and make sure that it continues to signify the excellence your company embodies. Our legal system provides the perfect tool for this protection: the trademark. Trademarking your name is essential. Here’s how to do it.- Step One: Can it be trademarked?For you to trademark your name, you need to make sure that it is the name you use to signify your particular company and its products. The name must be your company’s face that it shows the wo